ናብ ትሕዝቶ ሕለፍ
Plant Professor ናይ ምግቢ ዕሽጊ ብ Hangzhou Chancemate Tech Corp.

ዲዛይን Plant Professor ናይ ምግቢ ዕሽጊ ብ Hangzhou Chancemate Tech Corp. ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ነሓስ ሽልማት A' Design Award እዩ።


ነሓስማዕሸጊ· 2023

Plant Professor ናይ ምግቢ ዕሽጊ

ብ Hangzhou Chancemate Tech Corp.

ዓሚል: Shanghai Jiashang Information Technology Co., LTD

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #149013 ሽልማት ኣረጋግጽ

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Plant Professor ናይ ምግቢ ዕሽጊ

ፕላንት ፕሮፌሶር ንመንእሰያት ከተማታት ቻይና ዘተኮረ ኣብ ዕፅዋት ዝተመስረተ ናይ ምግቢ ብራንድ ዝኸውን ናይ ዕሽጊ ተኸታታሊ ስራሓት እዩ። እዚ ዓይነታት ምርታት ቀሊል ዱምፕሊንግስ፡ ጀሊን ቡንን የጠቓልል። ጠፍጣፍ ዝኾነ ናይ ትርኢት ስልጠ ነዚ ተኸታታሊ ስራሓት የላፍኖ፣ ንሓበሬታ ኣቕሓ ምግብን ካሎሪን ኣብ ሓደ ናይ መለለዪ ስርዓት የጠቓልል። ምሳልያዊ ንድፍታትን ረቂቕ ግራፊክስን ብዝተሓሰበሉ ልቡጥ ኣሰራርዓ ተዘርጊሖም ምቹእ ስምዒት ይፈጥሩ። ኣብ ገጽ ዘለዉ ሌብላት ንብራንዱ፡ ንምርቱን ንመጠን ኣቕሓ ምግብን የርእዩ። እቶም ንኡሳት ሳንዱቕ ካብ ዳግም ጥቕሚ ዝኽሕል ወረቐት ብዘተባብዕ ኣከባቢ ዘይጎድእ ናይ ሕትመት ንጥረ ነገራት ዝተሰርሑ ኮይኖም፡ ብቐሊሉ ኣብ ሓደ ቦርሳ ይኣትዉ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Plant Professor ናይ ምግቢ ዕሽጊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Plant Professor ናይ ምግቢ ዕሽጊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Plant Professor ናይ ምግቢ ዕሽጊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት
Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
ዓቐንን ማዕሸግን
Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
መለለዪታት
Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
ናይ ምፍራይ ቴክኖሎጂ
Recyclable paper, environmentally friendly printing materials
ናይ ዲዛይን ብድሆ
The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
ምርምር
The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
ምንጪ ሓሳብ
Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
ናይ ፕሮጀክት ግዜ
The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
ናይ ስርሒት ፍሰት
The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
ኣባላት ጋንታ
Jin Xie

ስፖንሰር ዝተገብረ

ልዕሊ Designers.org ዳህሰስ

ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።

ጽቡቕ ዲዛይን ዓቢ ኣፍልጦ ይግብኦ

A' Design Award ንጽቡቕ ዲዛይን ዝወሃብ ኣህጉራዊ ብዳያኒት ዝግምገም ሽልማት እዩ። ኣብ A' Design Award ብምስታፍ ብብቕዓት ዝተመስረተ ኣፍልጦ ንምርካብ፣ ዝና፣ ክብርን ሓበሬታን ንስራሕካ ንምርካብ ዕድል ሓዝ። ስራሕካ ንA' Design Award ጠቐስ እሞ ንቕሉዕ ናይ A' Design Prize ተወዳደር።

ጠቐስ