Waaron Kuu's ብራንዲንግ ዲዛይን ብ Shawn Goh Chin Siang

ዲዛይን Waaron Kuu's ብራንዲንግ ዲዛይን ብ Shawn Goh Chin Siang ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2023

Waaron Kuu's ብራንዲንግ ዲዛይን

ብ Shawn Goh Chin Siang

ዓሚል: Hai Soon Leong Sdn.Bhd

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #149135 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Waaron Kuu's ብራንዲንግ ዲዛይን

ዋሮን ኩ'ስ ንስሽተ ዓበይቲ ብሄራዊ ባህልታት ማሌዥያ ዝውክል ቤት መግቢ እዩ። ንጠቅላላዊ ጽባቐ ናይቲ ብራንድ ንምድጋፍ፡ እቲ ጉጅለ ንነፍሲ ወከፍ ባህላዊ ባህርይ ንምጉላህ ዓሚቕ ወይን-ቀለም ተጠቒሙ፡ ባህላውያን ጸወታታትን መሳርሒታት ሙዚቃን ወሲኹ። ከምኡ'ውን ንስእልታት ንምስጣር ዝተፈላለዩ ናይ ከባቢ ባህርያት ተጠቒሙ፡ ኣብ ዝተፈላለዩ ኩርናዓት እቲ ቤት መግቢን ኣብ ሳእንታትን ፓከጂንግን ኣቐሚጡ። እዚ ዲዛይን እዚ ንስሽተ ዓበይቲ ብሄራዊ ባህልታት ማሌዥያ ጥራይ ዘይኮነስ፡ ንቤት መግቢ'ውን ፍሉይ ምስሊ ብራንድ የፈጥር።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Waaron Kuu's ብራንዲንግ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Waaron Kuu's ብራንዲንግ ዲዛይን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Waaron Kuu's ብራንዲንግ ዲዛይን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
ዓቐንን ማዕሸግን: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
መለለዪታት: Malaysia, Malaysia Food, Branding Design
ናይ ምፍራይ ቴክኖሎጂ: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
ናይ ዲዛይን ብድሆ: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
ምርምር: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
ምንጪ ሓሳብ: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
ናይ ፕሮጀክት ግዜ: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
ናይ ስርሒት ፍሰት: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
ፓተንታት: waaron kuns, 2023
ናይ ስእሊ ክረዲት: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.