ዲዛይን Ride on the Right Track ናይ ማሕበራዊ መራኸቢ ጎስጓስ ብ Tai Yuan Chiou and Chien Chun Feng ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማስታወቂያ· 2023
Ride on the Right Track ናይ ማሕበራዊ መራኸቢ ጎስጓስ
ብ Tai Yuan Chiou and Chien Chun Feng
ዓሚል: Momentum Bikes
ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #149139 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Ride on the Right Track ናይ ማሕበራዊ መራኸቢ ጎስጓስ
Ride on the Right Track ንዘላቕነት ዘለዎ ናይ መዓልታዊ ልምድታት ንምስፍሕፋሕ ምእንቲ ንሓደ ናይ ብሽክለታ ብራንድ ተባሂሉ ዝተዳለወ ናይ ማሕበራዊ መራኸቢ ጎስጓስ እዩ። እዚ ጎስጓስ ንተሓታትነት ቀረባ ንምግባር ናይ ተፈጥሮኣዊ ስእልታት፣ ቀጠልያ ናይ ሕብሪ ምርጫ፣ ካብ ተኽሊ ዝተመስጠ ምስልታትን ምችው መልእክትን ይጠቕም። ትሕዝቶ፡ ናይ ኢንፎግራፊክ ዘደናግር ሓቅታት፣ ንኢንስታግራምን ፈይስቡክን ናይ ዛንታ ስቲከራት፣ ናይ ቀጥታ ስርጭት ፍጻመን ናይ ማሕበራዊ መራኸቢ ፊልተርን ዝሓቖፈ እዩ። ብንኣሽቱን ቀሊላትን ተግባራት ኣቢሉ፡ ኣረንጓዴ ናይ መጓዓዝያ ኣገባባትን ናይ ከተማ ሕርሻን ይተባባዕ። ዕላማ እቲ ጎስጓስ ካብ መዓልታዊ ምርጫታት ዝህነጽ ሓባራዊ ጽልዋ ምርግጋጽ እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Ride on the Right Track ናይ ማሕበራዊ መራኸቢ ጎስጓስ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Ride on the Right Track ናይ ማሕበራዊ መራኸቢ ጎስጓስ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Ride on the Right Track ናይ ማሕበራዊ መራኸቢ ጎስጓስ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
- ዓቐንን ማዕሸግን
- To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
- መለለዪታት
- Social Media Campaign, Illustration Design, Eco-friendly, Green
- ናይ ምፍራይ ቴክኖሎጂ
- To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
- ናይ ዲዛይን ብድሆ
- We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
- ምርምር
- We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
- ምንጪ ሓሳብ
- After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
- ናይ ፕሮጀክት ግዜ
- The project started in April and ended in May 2022 in North America and Europe.
- ናይ ስርሒት ፍሰት
- Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
- ፓተንታት
- Copyrights belong to Momentum Bike, 2023.
- ኣባላት ጋንታ
- CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng - ናይ ስእሊ ክረዲት
- Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
