ዲዛይን Heti ምልክታዊነትን ማሸጊያን ብ Cansu Dagbagli Ferreira ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማዕሸጊ· 2024
Heti ምልክታዊነትን ማሸጊያን
ዓሚል: Cansu Dagbagli Ferreira
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #158924 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Heti ምልክታዊነትን ማሸጊያን
ሄቲ፡ ብዳኮታ ቋንቋ "ገዛ" ዝበሃል ቃል ዝተሰምየ፡ ብተፈጥሮኣዊ ተወሳኺ ጣዕሚ መንፈስ ገዛ ዘስተንትን መስተ ይህብ፡ ንሰሜን ኣመሪካ ኣርያም ተክላት ይድምቕ። እዚ ማሕበራዊ ጽልዋ ዘለዎ ምልክት ክፋል ገቢቱ ንነገድያዊ ማሕበረሰባት ንምድጋፍ የውፅእ። "ብቐሊሉ ጥበብ" እቲ ናይ ምልክታዊነት ኣምር፡ ኣርያም ቅዲ ስእልታትን ጣዕሚታትን የቕርብ፡ ማሸጊያኡ ድማ ብዳኮታ ጥበብ ጂኦሜትሪያዊ ሚዛናውነት ተነቓቒሑ ምዕሩይነትን ስምምዕነትን የመሓላልፍ። እቲ ዲዛይን ሓደ ቀለማዊ ስእሊ ምስ ቀለማዊ ኣጽንዖታት ብምውህሃድ፡ ኣብ ዘመናዊ ኣቀራርባ ናይ ኣርያም ጥበብ ዕምቀት የድምቕ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Heti ምልክታዊነትን ማሸጊያን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Heti ምልክታዊነትን ማሸጊያን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Heti ምልክታዊነትን ማሸጊያን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- ዓቐንን ማዕሸግን
- 12 oz can label dimensions are 151 x 195 mm
- መለለዪታት
- native, indigenous, social, infused, drink, illustration
- ናይ ምፍራይ ቴክኖሎጂ
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- ናይ ዲዛይን ብድሆ
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- ምርምር
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- ምንጪ ሓሳብ
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- ናይ ፕሮጀክት ግዜ
- 8 months, 2023-2024, United States and France
- ናይ ስርሒት ፍሰት
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
ስፖንሰር ዝተገብረ
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ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
