ዲዛይን Threegun ንድፊ ዕሸጋ ብ E2W Studio ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2025

Threegun ንድፊ ዕሸጋ

ብ E2W Studio

ዓሚል: E2W Studio

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #167210 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Threegun ንድፊ ዕሸጋ

ካብ ምምስራቱ ጀሚሩ፡ ትሪጋን ኣብ ባህሊ ቻይና ዓሚቝ ሱሩ ዝሰደደ ቀለም ቀይሕ፡ ከም ማእከላይ ባእታ ረቂቕ ማንነቱ ብቐጻሊ ተጠቒሙ ኣሎ። እቲ ቀይሕ ቀለም ኣብ ረቂቕ ስርዓት እቲ ምልክት ንግዲ ክዕቀብ ዘለዎ ካብቶም ኣገደስቲ ንብረታት ሓደ ኮይኑ ይቑጸር። ስርዓታዊ ኣጠቓቕማ ግሪድ ስርዓታት ኣብ ዕሸጋ ነቲ ኣቀማምጣ የሓድ። ንድሕረ ባይታ ዕሸጋ ዝምልከት፡ ዲዛይነራት ነቲ ሰለስተ ዝብል ተምሳል ብዘመናዊ ኣገባብ ኣብ ንድፊ ቅጥዒ ኣዋሃሂድዎ ኣለዉ። እዚ ቅጥዒ እዚ ንትሪጋን ቁልፊ ረቂቕ ንብረት ኮይኑ፡ ኣብ ዝቕጽል ረቂቕ ንድፍኦም ኣገዳሲ ግደ ክጻወት ቀጺሉ ኣሎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Threegun ንድፊ ዕሸጋ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Threegun ንድፊ ዕሸጋ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Threegun ንድፊ ዕሸጋ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
ዓቐንን ማዕሸግን: Width 58mm x Depth 134mm x Height 255mm
መለለዪታት: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
ናይ ምፍራይ ቴክኖሎጂ: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
ናይ ዲዛይን ብድሆ: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
ምርምር: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
ምንጪ ሓሳብ: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
ናይ ፕሮጀክት ግዜ: The project was completed in 2024.
ናይ ስርሒት ፍሰት: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
ናይ ስእሊ ክረዲት: Floating Stop