ዲዛይን Marlenka ጥቕልልቲ ብ David Kantor ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማዕሸጊ· 2025
Marlenka ጥቕልልቲ
ዓሚል: Marlenka International s.r.o.
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #170016 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Marlenka ጥቕልልቲ
እቲ ናይ ማርለንካ ጥቕልልቲ እንደገና ምድራብ፡ ኣብ ጽሩይን ፍሉይን ዲዛይን ዝተመርኮሰ ኮይኑ፡ ድልዱል ኣብ መደርደሪ ህላወን ኣብ መላእ ምህዞ ፍርያት ንጹር ፍልልይን የረጋግጽ። እቲ ስርዓት ጥቕልልቲ፡ ዝተፈላለዩ ኬክታትን ኣብ ማህ ዝተመርኮሰ ጣፍልታትን ንምሽፋን ዝተዳለወ ኮይኑ፡ ጣዕሚታት፡ ቅርጽታትን ዓቐናትን ንምፍላይ ዝተደረበ መንገዲ ይጥቀም። ልዑል ኣረኣእያዊ ጽባቐ መስሓብነት ፍርያት የዕብዮ፡ ሓድሽ ንዋትን ዝለዓለ ቴክኖሎጂ ምሕታምን ድማ ፍሉይ ጽሬት የረጋግጹ። እቲ ዝተመሓየሸ ዲዛይን፡ ተመኩሮ ተጠቃሚ ጥራይ ዘይኮነስ፡ መንነት ብራንድ ማርለንካን ኣብ ዕዳጋ ዘሎ ምውዳቡን እውን የጠናኽር።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Marlenka ጥቕልልቲ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Marlenka ጥቕልልቲ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Marlenka ጥቕልልቲ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
- ዓቐንን ማዕሸግን
- The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
- መለለዪታት
- marlenka, redesign, packaging,
- ናይ ምፍራይ ቴክኖሎጂ
- A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
- ናይ ዲዛይን ብድሆ
- Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
- ምርምር
- The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
- ምንጪ ሓሳብ
- The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
- ናይ ፕሮጀክት ግዜ
- The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
- ናይ ስርሒት ፍሰት
- The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
- ኣባላት ጋንታ
- David Kantor
Radek Vysocký
Vojtěch Halamíček - ናይ ስእሊ ክረዲት
- David Kantor
Petr Vaněk
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።