Melodi Chocolate ቀንዲ ተግባር፡ ናይ መዐሸጊ ዲዛይን ብ Ebru Sile Goksel

ዲዛይን Melodi Chocolate ቀንዲ ተግባር፡ ናይ መዐሸጊ ዲዛይን ብ Ebru Sile Goksel ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2026

Melodi Chocolate ቀንዲ ተግባር፡ ናይ መዐሸጊ ዲዛይን

ብ Ebru Sile Goksel

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #175760 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Melodi Chocolate ቀንዲ ተግባር፡ ናይ መዐሸጊ ዲዛይን

እዚ ናይ መዐሸጊ ዲዛይን ካብ ባህላዊ ናይ ኤውሮጳ ጥበባዊ ቾኮላታ ባህሊ ዝተመስረሐ እዩ። እቲ ጽሕፈት ጽውጽዋይ ናይ ጥንታዊ ናይ ጥዑም ነገራት ምልክታት የመልክት፣ እቶም ግራፊካዊ ማሕተማት ከኣ ብቕዓት፡ ጥበብን ውርሻን የመሓላልፉ። እቲ ዓይናዊ ስርዓት ተዓጻጻፊ ኮይኑ ኣብ እተፈላለየ ቅርጺታት መዐሸጊ ብቐጻልነት ክውዕል ይኽእል። ብጥንቃቐ እተመርጹ ንዋትታት፡ ሸካማት፡ ናይ ፎይል ዝርዝራትን ናይ ምፍራይ ኣገባባትን ንንግዲ ዕዳጋን ህያብ ምሃብን ዝሰማማዕ ንጹህ ዝበለ ላዕለዋይ ደረጃ ዘለዎ ትርኢት ይፈጥሩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Melodi Chocolate ቀንዲ ተግባር፡ ናይ መዐሸጊ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Melodi Chocolate ቀንዲ ተግባር፡ ናይ መዐሸጊ ዲዛይን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Melodi Chocolate ቀንዲ ተግባር፡ ናይ መዐሸጊ ዲዛይን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
ዓቐንን ማዕሸግን: This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
መለለዪታት: Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
ናይ ምፍራይ ቴክኖሎጂ: This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
ናይ ዲዛይን ብድሆ: Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
ምርምር: We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
ምንጪ ሓሳብ: The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
ናይ ፕሮጀክት ግዜ: We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
ናይ ስርሒት ፍሰት: Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
ኣባላት ጋንታ: Ebru Sile Goksel
ናይ ስእሊ ክረዲት: Photographer: Yonca Muslubaş