ዲዛይን Yebuna ናይ ቡን መዐሸጊ ብ Antonia Skaraki ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማዕሸጊ· 2026

Yebuna ናይ ቡን መዐሸጊ

ብ Antonia Skaraki

ዓሚል: Taresso Artisanal Coffee Roasters

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #176506 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Yebuna ናይ ቡን መዐሸጊ

የቡና ንተፈላለዩ ዝተጠበሱ ናይ ቡን ሕዋሳት ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። እቲ መንነት ካብ ኢትዮጵያ፡ መበቆል ቡን፡ ከምኡውን ካብቲ ናይ ኣምሓርኛ ቃል የቡና ዝተወስደ እዩ። ብቅንፍ ዝተኸበበ ሎጎ ነቲ ቡን ካብ መበቆሉ ክሳብ ኩባያ ዝገብሮ ጉዕዞ የመልክት። ደሚቕ ትኹል ኣጸሓሕፋ ፊደላት ኣብ መደርደሪ ዘሎ ተራእዮነት የመሓይሽ፡ ከምኡውን ካብ ኣፍሪቃውያን ወሓይዝ፡ ኣኽራንን ዕራርቦ ጸሓይን ዝተመንጨወ ደሚቕ ሕብርታት ንነፍሲ ወከፍ ሕዋስ ይፈሊ። እቲ ቡን ትኩስነት ዝዕቅብ ተሪር ዳግም ክዕጾ ዝኽእል ከረጺት ውሽጢ ይተሓዝ። ዝማዕበለ ሕትመት ልክዕ ዝኾነ ምስግጋር ሕብርታትን ሃብታም ቃናታትን የፍሪ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Yebuna ናይ ቡን መዐሸጊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Yebuna ናይ ቡን መዐሸጊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Yebuna ናይ ቡን መዐሸጊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
ዓቐንን ማዕሸግን: Width 140mm x Depth 90mm x Height 350mm
መለለዪታት: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
ናይ ምፍራይ ቴክኖሎጂ: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
ናይ ዲዛይን ብድሆ: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
ምርምር: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
ምንጪ ሓሳብ: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
ናይ ፕሮጀክት ግዜ: The project started in December 2023 in Athens and finished in April 2024 in Athens
ናይ ስርሒት ፍሰት: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
ኣባላት ጋንታ: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
ናይ ስእሊ ክረዲት: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas