ዲዛይን Mirzam: Monsters Collection ዕሹው ሾኮላታ ብ Backbone Branding ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂማዕሸጊ· 2021
Mirzam: Monsters Collection ዕሹው ሾኮላታ
ዓሚል: Backbone Branding
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #86552 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Mirzam: Monsters Collection ዕሹው ሾኮላታ
ናይ ሾኮላታ ሰሪሖም ካብ ሕቡራት ኢማራት ዓረብ (ዱባይ) ንብኢድ ዝተሰርሐ ካብ ፍሬ ሸኮላ ክሳዕ ባር ዝኸውን ሾኮላታ ምልክት ፍሉይነት ተደልይዎም ነበረ። ካብ ስም ምሃብን መለለይን ክሳዕ ዲዛይን ፍርያትን ዕሹውን፡ እቲ ጉጅለ ነፍሲ ወከፍ ባእታ ብዛዕባ ምሉእ ኣምር ዘደንቕ ዛንታ ዲዛይን ገይሩ። እቲ ምልክት ብጥንታዊ ምብራቕ ብነዊሕ ዝተረስዐ ኣቝጽልቲ ማሕደረ-ባሕርን መገድታትን ዝገበሩ ጕዕዞታት ዝተሞርኮሰ እዩ። ካብ ሓደ ሃገር ናብ ካልእ ዝኸይድ ጕዕዞ፡ ምስ ጭራዋትን ተረታዊ ገጸ-ባህርያትን ዝራኸብ። ዲዛይን ዕሹው ኣብ መንጎ ተረትን ሓቅን ዝኸይድ ጕዕዞ መስሎ እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
Mirzam: Monsters Collection ዕሹው ሾኮላታ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Mirzam: Monsters Collection ዕሹው ሾኮላታ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Mirzam: Monsters Collection ዕሹው ሾኮላታ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
- ዓቐንን ማዕሸግን
- Width 31 mm x Depth 1 mm x Height 61 mm
- መለለዪታት
- chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
- ናይ ምፍራይ ቴክኖሎጂ
- The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
- ናይ ዲዛይን ብድሆ
- The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
- ምርምር
- The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
- ምንጪ ሓሳብ
- The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
- ናይ ፕሮጀክት ግዜ
- January-September 2015, Yerevan, Armenia
- ናይ ስርሒት ፍሰት
- The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
- ፓተንታት
- Copyrights belong to Mirzam Chocolate Makers
- ኣባላት ጋንታ
- Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian - ናይ ስእሊ ክረዲት
- All Photo Credits to Bacbkone Branding
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
