ዲዛይን Pony Pack Tea መጠቅለሊ ስቦጣ ሽም ሻሂ ብ Xiang Qian, Deng Zhehao and Yao Wenliang ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2020
Pony Pack Tea መጠቅለሊ ስቦጣ ሽም ሻሂ
ብ Xiang Qian, Deng Zhehao and Yao Wenliang
ዓሚል: Rufy Design
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #87642 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Pony Pack Tea መጠቅለሊ ስቦጣ ሽም ሻሂ
ፖኒ ፓክ ሻሂ (Pony Pack Tea) ንልዑል ጽሬት ዘለዎ ሻሂ ዝተነድፈ ናይ ህያብ መጠቅለሊ ንድፊ እዩ። እቲ ኣምር ነቲ ነዊሕ ታሪኽ ኣሰራርሓ ሻሂ ዝስዕብ ኮይኑ፡ ኣብኡ ባህላዊ ኣገባባት ተዓቂቦም ምስ ዘመናዊ ምሕደራ ምፍራይ ይጣመሩ። ኣብ ዝተፈላለየ እዋናት ብዝተፈላለየ ኣገባብ ዝተጻሕፉ ቻይናውያን ፊደላት ኣብ ልዕሊ እቲ ገጽ ተደራሪቦም እቲ ኣብ ኩሉ ግዜ ዝተመሓላለፈ ጽሬት የንጸባርቑ። እቲ ስብስብ ሳጹንን ብዘጠብቕ ገመድ ቁርኖ ዝዕጾ ካንቫስ ማህደርን የጠቓልል። ቀሊል ትኪ ዘለዎ ወረቐት ተጠቒሙ፡ ብ screen printing፡ ብብራንዚንግን ብኤምቦሲንግን ተሰሪሑ። እቲ ቅርጻ ቅርጺ ንዓንዲ ሻሂን ንኬክ ሻሂን የዘኻኽር።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Pony Pack Tea መጠቅለሊ ስቦጣ ሽም ሻሂ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Pony Pack Tea መጠቅለሊ ስቦጣ ሽም ሻሂ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Pony Pack Tea መጠቅለሊ ስቦጣ ሽም ሻሂ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
- ዓቐንን ማዕሸግን
- Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
- መለለዪታት
- Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
- ናይ ምፍራይ ቴክኖሎጂ
- Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
- ናይ ዲዛይን ብድሆ
- The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
- ምርምር
- 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return. - ምንጪ ሓሳብ
- The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
- ናይ ፕሮጀክት ግዜ
- 2017-2017.9 changsha, hunan province, China
- ናይ ስርሒት ፍሰት
- The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
- ኣባላት ጋንታ
- Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang - ናይ ስእሊ ክረዲት
- Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
