ዲዛይን Happy Ginger Ale ቀንዲ ተግባር፦ መዐሸጊ መስተ ብ Wen Liu and Jiayi Sun ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2020
Happy Ginger Ale ቀንዲ ተግባር፦ መዐሸጊ መስተ
ዓሚል: Shenzhen Oracle Creative Design Co., Ltd
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #88703 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Happy Ginger Ale ቀንዲ ተግባር፦ መዐሸጊ መስተ
ሃፒ ጂንጀር ኤይል ኣብ ናይ ኣሉሚንየም ታኒካ ዝሽየጥ ናይ ጅንጅብል መስተ መዐሸጊ ዲዛይን እዩ። ነፍሲ ወከፍ ታኒካ 115 ሚሊሜተር ንውሓት፡ 66 ሚሊሜተር ስፍሓትን 66 ሚሊሜተር ቁመትን ኣለዎ። እቲ ቀንዲ ትርኢት ጂንጀር ማን፡ ጂንጀር ለይዲ፡ ጂንጀር ግራንድማን ጂንጀር ኪድን ዝበሃሉ ኣርባዕተ ገጸ-ባህርያት ዘርኢ ብኢድ ዝተሳእለ ስእሊ እዩ። እቶም ኣርባዕተ ምስልታት ንሰብኡት፡ ኣንስቲ፡ ዓበይትን ቆልዑን ይውክሉ። ነፍሲ ወከፍ ገጸ-ባህሪ ታኒካ ሒዙ ዕጉብ ኣቀማምጣ የርኢ። እቲ ቀሊልን ህያውን ዝኾነ ኣገባብ ስሚዒታዊ ርክብ ንምህናጽን ሸማቲ ጣዕሚ ጅንጅብል ክቐምስ ንምዕዳምን ዝዓለመ እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Happy Ginger Ale ቀንዲ ተግባር፦ መዐሸጊ መስተ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Happy Ginger Ale ቀንዲ ተግባር፦ መዐሸጊ መስተ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Happy Ginger Ale ቀንዲ ተግባር፦ መዐሸጊ መስተ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
- ዓቐንን ማዕሸግን
- The packaging size is 115mm in length, 66mm in width and 66mm in height.
- መለለዪታት
- Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
- ናይ ምፍራይ ቴክኖሎጂ
- The design material is made of aluminum can.
- ናይ ዲዛይን ብድሆ
- In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
- ምርምር
- Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
- ምንጪ ሓሳብ
- The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
- ናይ ፕሮጀክት ግዜ
- The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
- ናይ ስርሒት ፍሰት
- The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
- ኣባላት ጋንታ
- Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang - ናይ ስእሊ ክረዲት
- Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018
ስፖንሰር ዝተገብረ
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ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
