Lidu Sorghum Baijiu ናይ መስተ ጥርሙዝ ፓኬጂንግ ብ Wen Liu and Bo Zheng

ዲዛይን Lidu Sorghum Baijiu ናይ መስተ ጥርሙዝ ፓኬጂንግ ብ Wen Liu and Bo Zheng ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማዕሸጊ· 2020

Lidu Sorghum Baijiu ናይ መስተ ጥርሙዝ ፓኬጂንግ

ብ Wen Liu and Bo Zheng

ዓሚል: Shenzhen Oracle Creative Design Co., Ltd

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #89771 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Lidu Sorghum Baijiu ናይ መስተ ጥርሙዝ ፓኬጂንግ

ሊዱ ሶርገም ባይጁ ናይ ቻይናዊ ሶርገም መስተ ፓኬጂንግ ዲዛይን እዩ። እቲ ጥርሙዝ ብሓመድ ሕብሪ ዝተነስነሰ ክሪስታል ብርጭቆ ዝተሰርሐ ኮይኑ፡ ናይ ጥርሙዝ ላቤልን ናይ ክሳድ ላቤልን ድማ ብዝኣረገ ፍሉይ ወረቐት ዝተሰርሑ እዮም። ክዳን (መኽደኒ) ካብ ብረትን ፕላስቲክን ዝተጣመረ ኮይኑ፡ ደገዊ ሳጹን ግና ብጸሊም ፍሉይ ወረቐት ምስ ወርቃውን ጸሊምን ንድፍታት ዝተሰርሐ እዩ። እቲ ፓኬጂንግ 70 ሚሜ ንውሓት፡ 70 ሚሜ ስፍሓትን 260 ሚሜ ቁመትን ኣለዎ። እቲ ቅርጺ ኣብ ናይ መጀመርታ ጥርሙዝ ኣብነት ተመርኲሱ ዝተሰርሐ ኮይኑ፡ ንዘመናዊ ሚኒማሊስት ስነ-ጥበብ ይስዕብ። እቲ ዝቐለለ ኣጠቓቕማ ንጥረ-ነገራት ብልሽውና ንምንካይ ዝሕግዝ ኮይኑ፡ ምስ ድሌት መንእሰያት ተጠቀምቲ እውን ዝሰማማዕ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Lidu Sorghum Baijiu ናይ መስተ ጥርሙዝ ፓኬጂንግ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Lidu Sorghum Baijiu ናይ መስተ ጥርሙዝ ፓኬጂንግ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Lidu Sorghum Baijiu ናይ መስተ ጥርሙዝ ፓኬጂንግ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
ዓቐንን ማዕሸግን: The packaging size is 70mm in length, 70mm in width and 260mm.
መለለዪታት: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
ናይ ምፍራይ ቴክኖሎጂ: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
ናይ ዲዛይን ብድሆ: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
ምርምር: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
ምንጪ ሓሳብ: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
ናይ ፕሮጀክት ግዜ: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
ናይ ስርሒት ፍሰት: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
ኣባላት ጋንታ: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
ናይ ስእሊ ክረዲት: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018