ዲዛይን Songhua River Rice ምዕሻግ ሩዝ ብ 33 and Branding Co., Ltd. ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2020
Songhua River Rice ምዕሻግ ሩዝ
ዓሚል: Sourceage
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #89941 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Songhua River Rice ምዕሻግ ሩዝ
ሩዝ ሶንግሁዋ ወንዚ፣ ትሕቲ ጉጅለ መግቢ SOURCEAGE ዝርከብ ልዑል ደረጃ ናይ ሩዝ ፍርያት እዩ። እቲ ባህላዊ ናይ ቻይና ናይ ጥሪ በዓል እናቀረበ ከሎ፣ ብጽቡቕ ዝተዳለወ ናይ ሩዝ ምዕሻግ ፍርያት ከም ስጦታ ንዓማዊል ንምሃብ ተዳልዩ። ስለዚ እቲ ሓፈሻዊ ዲዛይን ምስቲ በዓላዊ ኣየር ናይቲ በዓል ክራኸብ፣ ባህላዊ ናይ ቻይና ባህርያዊ ኣካላትን ዕድላዊ ፅቡቕ ትርጉምን ክድምድም የድሊ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Songhua River Rice ምዕሻግ ሩዝ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Songhua River Rice ምዕሻግ ሩዝ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Songhua River Rice ምዕሻግ ሩዝ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
- ዓቐንን ማዕሸግን
- Width 210mm x Depth 40mm x Height 160mm
- መለለዪታት
- Package，China，Rice，Food，Festival，Cultural
- ናይ ምፍራይ ቴክኖሎጂ
- The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
- ናይ ዲዛይን ብድሆ
- Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
- ምርምር
- This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
- ምንጪ ሓሳብ
- Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
- ናይ ፕሮጀክት ግዜ
- The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
- ናይ ስርሒት ፍሰት
- By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
- ፓተንታት
- Copyrights belong to 33 and branding, 2019.
- ኣባላት ጋንታ
- Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li - ናይ ስእሊ ክረዲት
- Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.
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ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
