ዲዛይን Logothetis መግቢ ዕሽግ ብ Antonia Skaraki ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ወርቂ ሽልማት A' Design Award እዩ።

ወርቂማዕሸጊ· 2021

Logothetis መግቢ ዕሽግ

ብ Antonia Skaraki

ዓሚል: Logothetis

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award

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ንቁጽሪ #94668 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Logothetis መግቢ ዕሽግ

ኣደ ተፈጥሮ፣ እታ ዘለዓለማዊት መበራበሪት፣ ናብ ፍሉይ ዲዛይን ናይ ባህላዊ ኣሰራርሓ የመርሕ። ሎጎቴቲስ ፋርም ኣብ ዛኪንቶስ ግሪኽ፣ ዋጋታትን ረብሓን ናይቲ ታሪኻዊ ግሪካዊ ቅርስን ብዳይናሚካዊ መንገዲ ከም ዝወጽእ የገብር። እቲ ካብ እርሻ ናብ ጣውላ ተመክሮ ምስ ሰሓር ዲዛይን፣ ዛንታ ምዝራብን ብራንዲንግን ይራኸብ። ብክላሲካዊን ጽሩይን መንነት፣ ከምኡ'ውን ንናይ ሎሚ ተዓዛቢ ብጸወታዊ ምትሕልላፍ፣ እቲ ዕሽግ ንኹሎም ተጠቀምቲ ንኸቕበሎም ዝድልድል ውዑይ ሃዋህው ይህብ!

እቲ ኣፍልጦ

ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award

Logothetis መግቢ ዕሽግ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Logothetis መግቢ ዕሽግ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Logothetis መግቢ ዕሽግ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
ዓቐንን ማዕሸግን: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
መለለዪታት: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
ናይ ምፍራይ ቴክኖሎጂ: Glass jars, paper boxes and metal tins.
ናይ ዲዛይን ብድሆ: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
ምርምር: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
ምንጪ ሓሳብ: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
ናይ ፕሮጀክት ግዜ: The project began and finished in 2019 in Athens, Greece.
ናይ ስርሒት ፍሰት: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
ኣባላት ጋንታ: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
ናይ ስእሊ ክረዲት: A.S. Advertising, 2019