Zhang Zhipeng tarapyndan Shiwanyubingshao Esasy Wezipe: Alkogolly Içgi Gaby

Zhang Zhipeng tarapyndan döredilen Shiwanyubingshao Esasy Wezipe: Alkogolly Içgi Gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2020

Shiwanyubingshao Esasy Wezipe: Alkogolly Içgi Gaby

dizaýner: Zhang Zhipeng

Müşderi: Guangdong Shiwan Baijiu Group Co., Ltd

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

27,468

Tassyklanan Baýrak Ýeňijisi

#100378 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Shiwanyubingshao Esasy Wezipe: Alkogolly Içgi Gaby hakynda

Shiwanyubingshao – hytaý alkogolly içgisi üçin niýetlenen gap dizaýnydyr. Dizaýnda esasy görüş temasy hökmünde hytaýyň däp bolan çykyşy bolan ýolbars tansy ulanylýar. Çüýşe aýnadan ýasalyp, gara aç-açan pürkülen ýüzler bilen bezelendir, çüýşäniň şekili bolsa gadymy hytaý şerap gaplaryna esaslanýar we altyn bilen bezelen jikme-jiklikleri bardyr. Daşky guty basma prosesi bilen işlenen gara ýörite kagyzdan ýasalandyr. Gutynyň ýokarsynda suratly ýolbars kellesi ýerleşdirilendir. Gutyny açanyňda ýolbars kellesiniň reňki ýüze çykýar we içgi içmek işine dabaraly duýgy goşýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Shiwanyubingshao Esasy Wezipe: Alkogolly Içgi Gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Shiwanyubingshao Esasy Wezipe: Alkogolly Içgi Gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Shiwanyubingshao Esasy Wezipe: Alkogolly Içgi Gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Ölçegler we Gaplama: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Bellikler: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Önümçilik Tehnologiýasy: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Dizaýn Kynçylygy: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Gözleg: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Ylham: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Taslama Dowamlylygy: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Iş Akymy: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Topar Agzalary: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Surat Awtorlary: Zhang Zhipeng