Sidel Machinery Shanghai Co.,Ltd. tarapyndan Menton Tagly Suw Gaby

Sidel Machinery Shanghai Co.,Ltd. tarapyndan döredilen Menton Tagly Suw Gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2020

Menton Tagly Suw Gaby

dizaýner: Sidel Machinery Shanghai Co.,Ltd.

Müşderi: Sidel Machinery (Shanghai) Co.,Ltd.

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#101535 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Menton Tagly Suw Gaby hakynda

Menton — import edilen limonlar bilen taýýarlanan ýeňil tagly suw üçin niýetlenen gap dizaýnydyr. Dizaýnda Ortaýer deňziniň Gündogaryndaky günli dynç alşy ýatladýan ýagty reňk palitrasy ulanylýar. Tötänleýin çekilen limon nagşy rahat keýpi döredýär we içgilnin tebigy hem-de sagdyn häsiýetini goldaýar. Metallik gök öwüşgin dürli tagamlary birleşdirýär we marka kämil keşp berýär. Göni şekilli çüýşe PET-den ýasalandyr we 500 millilitrlik ölçegde diňe 17,85 gram agramy bar, bu bolsa önümçilik wagtynda material we energiýa tygşytlamaga kömek edýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Menton Tagly Suw Gaby A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Menton Tagly Suw Gaby uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Menton Tagly Suw Gaby zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Ölçegler we Gaplama: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Bellikler: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Önümçilik Tehnologiýasy: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Dizaýn Kynçylygy: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Gözleg: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Ylham: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Taslama Dowamlylygy: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Iş Akymy: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Patentler: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Topar Agzalary: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Surat Awtorlary: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini