Giovanni Murgia tarapyndan Cera Una Volta Çakyr Belligi

Giovanni Murgia tarapyndan döredilen Cera Una Volta Çakyr Belligi dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2021

Cera Una Volta Çakyr Belligi

dizaýner: Giovanni Murgia

Müşderi: Cantine Chessa

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Cera Una Volta Çakyr Belligi hakynda

Cera Una Volta (Bir wagtlar) diňe bir şerap däl, eýsem geçmişe bökmekdir. Ata-babalaryň taglymatlaryna we geçmişiň çakyr öndürmek usullaryna sarpa goýup, kiçijik oenologiki şaý-sepleri döretmek arzuwyndan döräpdir. Şerabyň döredijilik düşünjesi, etiketkadaky şekil bilen gowy görkezilen erteki giperbolynyň ýönekeýliginde, bu şerabyň dünýä inişi we kimiň öndürendigi barada gürrüň berýär. Saýlanan stil, Vermentinonyň nusgawy stilinden düýpgöter tapawutlanýan şeraba jadyly täsir etmek üçin bilkastlaýyn erteki.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Cera Una Volta Çakyr Belligi A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Cera Una Volta Çakyr Belligi deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Cera Una Volta Çakyr Belligi güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Ölçegler we Gaplama: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Bellikler: wine, packaging, illustration, label design
Önümçilik Tehnologiýasy: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Dizaýn Kynçylygy: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Gözleg: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Ylham: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Taslama Dowamlylygy: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Iş Akymy: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Topar Agzalary: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Surat Awtorlary: 3D Render: Bruno Haver
Photography: Giovanni Murgia