Elephant Design and Himalaya Wellness tarapyndan Himalaya Sheet Mask Örtük Maskasy Gaby

Elephant Design and Himalaya Wellness tarapyndan döredilen Himalaya Sheet Mask Örtük Maskasy Gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2021

Himalaya Sheet Mask Örtük Maskasy Gaby

dizaýner: Elephant Design and Himalaya Wellness

Müşderi: Himalaya Wellness

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

31,299

Tassyklanan Baýrak Ýeňijisi

#117150 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Himalaya Sheet Mask Örtük Maskasy Gaby hakynda

Himalaýa Örtük Maskasy şahsy ideg kategoriýasyndaky ýüz örtük maskasy üçin niýetlenen gap dizaýnydyr. Ulgam bäş görnüşi öz içine alýar hem-de ýagty reňk palitrasyny, oýnawaç şrifti we merkezi öz-özüňe bellikni ulanýar. Suratlar önümiň tebigy düzüm böleklerini ýumşak stilde görkezýär. Paket CMYK, ak we dört ýörite Pantone reňkinde çap edilýär. Logotip we surat nokat ýalpyldawuk lak bilen tamamlanýar, galan üst bolsa mat görnüşdedir. Dizaýn global bazarlardaky ýaş alyjylary özüne çekmek üçin niýetlenendir.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Himalaya Sheet Mask Örtük Maskasy Gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Himalaya Sheet Mask Örtük Maskasy Gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Himalaya Sheet Mask Örtük Maskasy Gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Ölçegler we Gaplama: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Bellikler: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Önümçilik Tehnologiýasy: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Dizaýn Kynçylygy: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Gözleg: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Ylham: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Taslama Dowamlylygy: The project started in September 2019 and finished in December 2020, in Singapore & India.
Iş Akymy: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Topar Agzalary: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Surat Awtorlary: All designs and images are created by Elephant Design.