Toshiki Okada tarapyndan Tokinone Iýmit Gaby

Toshiki Okada tarapyndan döredilen Tokinone Iýmit Gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2021

Tokinone Iýmit Gaby

dizaýner: Toshiki Okada

Müşderi: Zikkichi Co.,Ltd.

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Tokinone Iýmit Gaby hakynda

Tokinone — Dorayaki üçin gaplama dizaýnydyr, Dorayaki bolsa çörek arasyna noýba pastasy ýerleşdirilip taýýarlanýan däp bolan ýapon süýjülik önümidir. Tokinone görnüşi mesge krem hem-de miwe we ýaşyl çaý ýaly tagamlary goşýar. Nagyş her tagam üçin bir reňkden bolmak bilen ýedi reňki ulanýar, tötänleýin şekiller bolsa ýumşak dokumany ýatladýar. Reňkler we şekiller köne bilen täzäni, ýapon we günbatar äheňlerini birleşdirýär. Guty süýjüligiň dokumasyna gabat gelýän ýalpyldysyz, ýokary hilli kagyzdan ýasalýar. Her keke gutynyň içinde ýeterlik giňişlik berilýär. Ähli bölekler gaýtadan işlenip bilinýän kagyzdan bolup, ulanylandan soň tekiz bükülip bilner.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Tokinone Iýmit Gaby A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Tokinone Iýmit Gaby uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Tokinone Iýmit Gaby zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Ölçegler we Gaplama: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Bellikler: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Önümçilik Tehnologiýasy: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Dizaýn Kynçylygy: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Gözleg: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Ylham: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Taslama Dowamlylygy: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Iş Akymy: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Topar Agzalary: Brand Manager:Masahito Nunome
Surat Awtorlary: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019