Genki Forest tarapyndan Burning Tea Içgi Çüýşe Gaby

Genki Forest tarapyndan döredilen Burning Tea Içgi Çüýşe Gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2021

Burning Tea Içgi Çüýşe Gaby

dizaýner: Genki Forest

Müşderi: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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#119725 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Burning Tea Içgi Çüýşe Gaby hakynda

"Burning Tea" çäýli çaý içgisi üçin niýetlenen gap dizaýnydygy. Çüýşe ýeňil we şeffaf, zarba çydamly plastik bolan PET-den ýasalandyr. Etiketka esasan gara-ak reňkli bolup, önümi doly tekjelerde aňsat tanatmak üçin öňki tarapynda altyn ýalyn nyşany ýerleşdirilendir. Marka ady gadymy Hytaý resmi ýazuw stilinde çekilen harplar bilen ýazylandyr. Çüýşäniň ini 66 mm, boýy bolsa 220 mm-e barabardyr. Aňsat tutmak üçin bili içine egrildilip çekilen, halka şekilli düýbi bolsa durnuklylygy artdyrýar. Fon reňkleri her tagamy görkezýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Burning Tea Içgi Çüýşe Gaby A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Burning Tea Içgi Çüýşe Gaby uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Burning Tea Içgi Çüýşe Gaby jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Ölçegler we Gaplama: Width 66mm x Height 220mm
Bellikler: Branding, Packaging, bottle, 3D, water
Önümçilik Tehnologiýasy: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Dizaýn Kynçylygy: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Gözleg: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Ylham: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Taslama Dowamlylygy: The project started in June 2017.
Iş Akymy: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Topar Agzalary: Xiaochen Liu
Chu Xu
Surat Awtorlary: Xiaochen Liu