Jimmy Chew tarapyndan Sogurt With Love and All Things Good Doňdurylan Ýogurt Gaby

Jimmy Chew tarapyndan döredilen Sogurt With Love and All Things Good Doňdurylan Ýogurt Gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2021

Sogurt With Love and All Things Good Doňdurylan Ýogurt Gaby

dizaýner: Jimmy Chew

Müşderi: Sogurt

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Reňkler

Dizaýn

Sogurt With Love and All Things Good Doňdurylan Ýogurt Gaby hakynda

"Sogurt With Love and All Things Good" doňdurylan ýogurt gaplary üçin niýetlenen gaplama dizaýnydyr. Ýakymly, şadyýan we owadan marka äheňini görkezmek üçin täze reňk öwüşginleri ulanylýar. Üstünden çekilen illustrasiýalar her bir taýýarlanan tagamdaky esasy içgi maddalarynyň sintezini janlandyrýar. Ýazgy görnüşi, şekiljikler we ýerleşdiriliş, önüm maglumatlaryny aýdyň görkezmek we ýeňil okalşyny goldamak üçin tertipleşdirilendir. Öňki gaplamadaky plastmas gapak kagyz gapak bilen üýtgedilendir. Her bir gap 125 millilitr saklaýar we ini 74 millimetrdir.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Sogurt With Love and All Things Good Doňdurylan Ýogurt Gaby A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Sogurt With Love and All Things Good Doňdurylan Ýogurt Gaby uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Sogurt With Love and All Things Good Doňdurylan Ýogurt Gaby jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Ölçegler we Gaplama: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Bellikler: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Önümçilik Tehnologiýasy: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Dizaýn Kynçylygy: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Gözleg: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Ylham: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Taslama Dowamlylygy: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Iş Akymy: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Topar Agzalary: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Surat Awtorlary: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.