Blackandgold Shanghai tarapyndan Plant Selected Ösümlik Esasly Içgi Gaplamasy

Blackandgold Shanghai tarapyndan döredilen Plant Selected Ösümlik Esasly Içgi Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2022

Plant Selected Ösümlik Esasly Içgi Gaplamasy

dizaýner: Blackandgold Shanghai

Müşderi: Yili Group

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#126422 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Plant Selected Ösümlik Esasly Içgi Gaplamasy hakynda

Plant Selected ösümlik esasly içgi üçin niýetlenen gaplamadyr. Çüýşe PET materialdan ýasalyp, mat plýonka bilen örtülendir we ini 60 mm, çuňlugy 60 mm, beýikligi bolsa 177 mm. Dizaýn Skandinaw stilinden ylham alnan minimalist äheňde bolup, giň ak meýdany öz içine alýar. Önümiň esasy artykmaçlygy bolan her 100 millilitrde 6 gram belok mukdary aç-açan görkezilendir. Köp sanly ösümlik esasly içgiler düzüm bölekleri we önüm suratlaryny görkezýän çylşyrymly grafikalary ulanýarlar. Plant Selected-iň asuda we sada dizaýny bolsa tekjede tapawutlanmagy hem-de içgini wegan iýmit hökmünde görkezmegi maksat edinýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Plant Selected Ösümlik Esasly Içgi Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Plant Selected Ösümlik Esasly Içgi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Plant Selected Ösümlik Esasly Içgi Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: In China, plant-based beverage market has become highly homogeneous, and the customer perceived value of these traditional drinks is low. Plant Selected enhances its perceived value by claiming itself as vegan nutrition provider, instead of communicating ingredients and authenticity just like competitors. When displayed on shelves, its minimalism packaging can stand out among the competitors with busy and conventional design code. Additionally, Plant Selected introduces the concept of Plant Milk to China market to compete with milk category.
Ölçegler we Gaplama: Width 60 mm x Depth 60 mm x Height 177 mm
Bellikler: Packaging, Plant-based Beverage, Soy milk, China, Minimalism
Önümçilik Tehnologiýasy: PET bottle covered with Matte film
Dizaýn Kynçylygy: Our goal is to reposition Plant Selected as vegan nutrition provider. Therefore, we need to find a way to not differentiate Plant Selected from traditional plant-based beverages but also show its nutrition superiority than milk (Plant Selected 6.0g/100mL vs milk 3.0-4.0g/100mL). To overcome this challenge, we looked forwards the products from other categories that communicates healthy lifestyle. Besides, we viewed the social media accounts of the healthy lifestyle influencers to find out what products they like to use in daily life.
Gözleg: To stand out among the fierce competition, Plant Selected switched its positioning from soy milk expert to vegan nutrition provider targeting at consumers caring about their health and shape. We gathered the insights from client research that the target audience focus on ingredients and benefits. Then, we did the desk research to understand the competitors as well as the design cue from other categories such as trendy 0 sugar yogurt, etc. We proposed several creative directions with design references and discussed with client to narrow down to one direction.
Ylham: The Plant Selected packaging is inspired by Scandinavian Design. To follow the rising health consciousness, clean label and 0 additives have become popular in food and beverage category. While the plant-based beverage category remains quite traditional. Therefore, we select the minimalism design to distinguish Plant Selected from other competitors and convey the brand promise of high protein and no additives by leaving a large area of white space.
Taslama Dowamlylygy: In 2019, the project started in September and finished in January, 2020
Iş Akymy: Plant-based beverages, especially soy milk, are quite popular in China. Their packaging are always presenting ingredient and product shot, highly homogeneous. Plant Selected's new packaging uses the minimalism design to stand out on the shelf. The key benefits are displayed on packaging directly. It creates a differentiation from competitors.
Topar Agzalary: Creative Director: Yang LI
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN
Surat Awtorlary: All photos and video credits to blackandgold Shanghai, 2021.