Takahiro Eto tarapyndan Better Bodies Hi Brend Şahsyýeti

Takahiro Eto tarapyndan döredilen Better Bodies Hi Brend Şahsyýeti dizaýny Grafika, Illýustrasiýa we Wizual Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Platina Baýragy baýragynyň abraýly ýeňijisidir.

PlatinaGrafika· 2022

Better Bodies Hi Brend Şahsyýeti

dizaýner: Takahiro Eto

Müşderi: Better Bodies Hi

Grafika Kategoriýasynda A' Design Award Platina Baýragy Ýeňijisi

2,638,834

Tassyklanan Baýrak Ýeňijisi

#133445 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Better Bodies Hi Brend Şahsyýeti hakynda

Better Bodies Hi türgenleşik studiýasy üçin döredilen brend şahsyýetidir. Bu şahsyýet üç tapgyrda özgerýän şrifte esaslanýar. Myhmanlar kabul ediş bölüminden türgenleşik zolagyna geçdikçe, belgilerdäki harplar galňaýar we ulalýar. Iň inçe görnüş kabul ediş bölüminde asuda atmosfera döretmek üçin tygşytly ulanylýar. Iň galyň görnüş bolsa türgenleşik zolagynda bir metrden gowrak beýiklikde ulanylýar. Şrift logotipde, web sahypasynda, belgi ulgamynda we çap edilen materiallarda ulanylýar. Üýtgeýän harplar ulanyjylara bedenini we aňyny maşklara ädimme-ädim taýýarlamaga kömek edýär.

Ykrar etme

A' Design Award Platina Baýragy hakynda

Better Bodies Hi Brend Şahsyýeti A' Design Award Platina Baýragynyň ýeňijisidir; bu hakykatdanam aýratyn, owadan we şöhratly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Platina ýeňijileri dörediji güýjüň keramatlarydyr, aň-paýhas döredijiliginiň çäklerine güwä bolýar we dizaýnerleriniň deňi-taýy ýok hünärmenligini we alymlygyny görkezýär. Bu dizaýnlaryň eýýamyň estetikasyny kesgitleýän, jemgyýetiň abadançylygyna goşant goşýan we sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerini öňe sürýän iň meşhur eserler bolmagy garaşylýar. Better Bodies Hi Brend Şahsyýeti ýokary kämillik derejesini görkezýär we peýdaly, gymmatly aýratynlyklary bilen dünýäni şübhesiz has gowy ýere öwürýär. Better Bodies Hi Brend Şahsyýeti isleglerimizi oýarýan, ylham berýän, höweslendirýän, begendirýän we uly şatlyk döredýän A' Design Award Platina Baýragyny gazanan eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Ölçegler we Gaplama: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Bellikler: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Önümçilik Tehnologiýasy: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Dizaýn Kynçylygy: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Ylham: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Taslama Dowamlylygy: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Iş Akymy: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Topar Agzalary: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima