Blackandgold Shanghai tarapyndan Plant Selected Içgi Gaplamasy

Blackandgold Shanghai tarapyndan döredilen Plant Selected Içgi Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2022

Plant Selected Içgi Gaplamasy

dizaýner: Blackandgold Shanghai

Müşderi: Yili Group

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

12,631

Tassyklanan Baýrak Ýeňijisi

#134253 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Plant Selected Içgi Gaplamasy hakynda

Plant Selected ösümlik esasly içgiler toplumy üçin niýetlenen gaplama dizaýnydýr. Gap, ini 60 mm, çuňlugy 60 mm we beýikligi 177 mm bolan, mat plýonka bilen örtülen PET çüýşedir. Ýaşyl reňk soýa içgisi üçin, gök reňk bolsa süle içgisi üçin ulanylýar. Önümiň ady iri graffiti stilindäki iňlis şriftinde ýerleşdirilen bolup, harplaryň içine altyn reňkli soýa noýbalary we süle dänesi ornaşdyrylandyr. Doly reňkli fon tekjede güýçli reňk bloguny emele getirýär. Önümiň peýdalary bolsa sarp edijilere maglumat bermek üçin aşaky bölekde ýerleşdirilendir.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Plant Selected Içgi Gaplamasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Plant Selected Içgi Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Plant Selected Içgi Gaplamasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Ölçegler we Gaplama: Width 60 mm x Depth 60 mm x Height 177 mm
Bellikler: Packaging, plant-based Beverage, plant milk, China
Önümçilik Tehnologiýasy: PET bottle covered with Matte film
Dizaýn Kynçylygy: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Gözleg: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Ylham: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Taslama Dowamlylygy: The project started in September, 2020 and the product is launched in March, 2021
Iş Akymy: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patentler: All photos and video credits to blackandgold Shanghai, 2022.
Topar Agzalary: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN