Ivie China tarapyndan The Pompadour Atyr Gaplamasy

Ivie China tarapyndan döredilen The Pompadour Atyr Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2022

The Pompadour Atyr Gaplamasy

dizaýner: Ivie China

Müşderi: Ivie

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Reňkler

Dizaýn

The Pompadour Atyr Gaplamasy hakynda

Pompadour klassyky iňlis dellekhanasyndan ylham alnan atyr gaplama dizaýnydyr. Daşky guty dellekhana pollaryndan alnan şaşka nagşyny ulanýar, deri guty bolsa dellek kürsüsinde oturmagy ýada salýan usulda açylýar. Çüýşe dik joýaly dury aýna silindr bolup, çüýşe towlanyp açylanda gyzyl, ak we gök spiral aýlanýar. Serif şriftinde çap edilen kagyz önüm barada maglumaty köne gazet stilinde görkezýär. Çüýşede gaýtadan doldurylýan kapsula bar, daşky gaplama bolsa gaýtadan işlenip bilinýän materiallardan ýasalandyr.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

The Pompadour Atyr Gaplamasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. The Pompadour Atyr Gaplamasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. The Pompadour Atyr Gaplamasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.

The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.

The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.
Ölçegler we Gaplama: Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm
Bellikler: Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
Önümçilik Tehnologiýasy: Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
Dizaýn Kynçylygy: The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.

Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.
Gözleg: The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.

From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.

Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.

Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store.
Ylham: From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.

The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.
Taslama Dowamlylygy: The project started in September 2020 in Shanghai, China and Finished in October 2021.
Iş Akymy: Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.

Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.

Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.

Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.

Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer.
Patentler: N/A
Topar Agzalary: Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu
Surat Awtorlary: All photo credits to Ivie China