Olga Takhtarova tarapyndan Una Luna Süýji-köke Gaby

Olga Takhtarova tarapyndan döredilen Una Luna Süýji-köke Gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2022

Una Luna Süýji-köke Gaby

dizaýner: Olga Takhtarova

Müşderi: Sot B&d

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Reňkler

Dizaýn

Una Luna Süýji-köke Gaby hakynda

Una Luna, italýan gara şokolady bilen örtülen premium miweli konfetler seriýasy üçin niýetlenen gaplama dizaýnydyr. Meşhur ukrain şygyrlarynyň setirlerinden alnan atlar bilen "Cherry Garden" (Wişne Bagy) we "Roses and Grapes" (Güller we Üzümler) diýen iki gaby döredildi. Her gutynyň üstünde aýry-aýry elementlerden ýygnalan kollaž illýustrasiýasy ýerleşdirilen bolup, her seriýada ulanylan miwe kompozisiýanyň dowamynda gaýtalanýar. Gara fon we minimal ýazgylar oňa döwrebap we owadan görnüş berýär. Gutular oflset tehnologiýasy bilen çap edilip, matlaşdyrylan lak we saýlanan detallarda mis folga gabartma bezegi ulanyldy.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Una Luna Süýji-köke Gaby A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Una Luna Süýji-köke Gaby uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Una Luna Süýji-köke Gaby jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
Ölçegler we Gaplama: 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm
Bellikler: Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
Önümçilik Tehnologiýasy: All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Dizaýn Kynçylygy: One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Gözleg: The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Ylham: Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Taslama Dowamlylygy: This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Iş Akymy: The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance