Olga Takhtarova tarapyndan Granovita Granola gaby

Olga Takhtarova tarapyndan döredilen Granovita Granola gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2022

Granovita Granola gaby

dizaýner: Olga Takhtarova

Müşderi: Sot B&d

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#139398 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Granovita Granola gaby hakynda

Granovita – granola üçin gaplama dizaýnydyr. Kwadrat karton guty süýşük tagamlar üçin adatça ulanylýan çeýe haltany çalyşýar we önümiň tekjelerde nähili görünýändigine has köp gözegçilik etmäge mümkinçilik berýär. Kartonyň gödek üsti sagdyn durmuş temasyny goldaýar. Miweleriň we däneleriň suratlary her görnüşiň tagamyny suratlandyrýar. Nyşanlar, aýdyň harplar we ýagty reňkler oňyn habary ýetirýär. Karton kompost edilip bilner, şonuň üçin çözgüt daşky gurşawa arassa we arzan bahaly bolup galýar. Her gutynyň ölçegi 160 x 120 x 40 millimetrdir.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Granovita Granola gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Granovita Granola gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Granovita Granola gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Ölçegler we Gaplama: 1 boxes 160mm x 120mm x 40mm
Bellikler: Granola, Granola packaging, Fruit Granola, Ukraine
Önümçilik Tehnologiýasy: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Dizaýn Kynçylygy: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Gözleg: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Ylham: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Taslama Dowamlylygy: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Iş Akymy: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.