Masoud Najafi Amirkiasar tarapyndan Meer Derrew Kofe Gaplamak

Masoud Najafi Amirkiasar tarapyndan döredilen Meer Derrew Kofe Gaplamak dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2023

Meer Derrew Kofe Gaplamak

dizaýner: Masoud Najafi Amirkiasar

Müşderi: Masoud Najafiamirkiasar

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Meer Derrew Kofe Gaplamak hakynda

Täze bazara çykarylýan önümiň gaplama dizaýny diňe bir dizaýn sungatyna däl, eýsem müşderilere düşünmek sungatyna-da degişlidir & # 039; akyl we tekjelerde bäsdeşlere garşy durmak. Bu nuanslary göz öňünde tutup, “Meer” gaplama dizaýny, kofe söýüjileriň ähli duýgularyny höweslendirmek we çekmek üçin önümiň soňky gurluşyny şekillendirdi. Şeýle hem, ýerleşiş we adaty däl şrift ölçegi sarp edijileri önüme çekmekde möhüm rol oýnaýar. Bu dizaýn, dükanlaryň içgi tekjesinde düýpli üýtgeşmeler girizmek umydy bilen döredildi.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Meer Derrew Kofe Gaplamak A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Meer Derrew Kofe Gaplamak uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Meer Derrew Kofe Gaplamak zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Ölçegler we Gaplama: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Bellikler: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Önümçilik Tehnologiýasy: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Dizaýn Kynçylygy: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Gözleg: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Ylham: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Taslama Dowamlylygy: The project started In Tehran in November 2020 and finished in May the following year
Iş Akymy: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patentler: None.
Surat Awtorlary: Image #1: photographer Bita Shakerin, Espresso, 2020