Cansu Dagbagli Ferreira tarapyndan Nutrili Goşmaçalar Markasy

Cansu Dagbagli Ferreira tarapyndan döredilen Nutrili Goşmaçalar Markasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2023

Nutrili Goşmaçalar Markasy

dizaýner: Cansu Dagbagli Ferreira

Müşderi: Nutrili

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Reňkler

Dizaýn

Nutrili Goşmaçalar Markasy hakynda

Tagamly goşundylar, inkär edip bolmajak peýdalar. Nutrili, ýokary hilli, tebigy we dowamly goşundylary getirmek bilen baglanyşykly. Cansu Dagbagli Ferreira, wizual marka şahsyýetini we gaplama dizaýnlaryny döretmek üçin tabşyryldy. Görüş aýratynlygy, batyrgaý çemeleşmesi bilen markanyň ýaşlyk we häzirki zaman ruhuny özünde jemleýär. Umuman aýdanyňda, bu markanyň şahsyýetini we gymmatlyklaryny görkezýär. Gaplamak dizaýny diňe bir özüne çekiji bolman, eýsem maksatly diňleýjini özüne çekmek üçin oýlanyşykly ýasaldy. Janly reňkleriň we uly tipografiýanyň ulanylmagy, markanyň arassa we arassa maddalara ünsi jemleýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Nutrili Goşmaçalar Markasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Nutrili Goşmaçalar Markasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Nutrili Goşmaçalar Markasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Ölçegler we Gaplama: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Bellikler: supplements, vitamins, collagen, label, packaging, design
Önümçilik Tehnologiýasy: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Dizaýn Kynçylygy: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Ylham: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Taslama Dowamlylygy: 3 months, Istanbul & Dubai
Iş Akymy: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Topar Agzalary: Designer: Cansu Dagbagli Ferreira
Surat Awtorlary: Photography: Lara Zankoul + Büşra Sarıoğlu