Sherry Kuo tarapyndan Patisserie Chez Mikki Gaplamak

Sherry Kuo tarapyndan döredilen Patisserie Chez Mikki Gaplamak dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2023

Patisserie Chez Mikki Gaplamak

dizaýner: Sherry Kuo

Müşderi: Patisserie Chez Mikki

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Patisserie Chez Mikki Gaplamak hakynda

Tokioda ýerleşýän süýji tagamly “Patisserie Chez Mikki” täze gaplama dizaýny arkaly bäsdeşlik bazarynda tapawutlanmagy maksat edinýärdi. Maksat aýratyn satuw nokadyny döretmek we her önümiň özboluşlylygyny görkezýän bitewi wizual görnüşi bilen ygtybarly şahsyýet döretmek arkaly marka keşbini güýçlendirmekdi. Netijede täzeden dizaýn, pastel reňkleri we sarp edijiler bilen emosional baglanyşygy döredýän, bölek satuwlaryň köpelmegine we täze dizaýn girizileli bäri ýerli jemgyýetiň goldawyna sebäp bolýan ajaýyp habarlary görkezdi.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Patisserie Chez Mikki Gaplamak A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Patisserie Chez Mikki Gaplamak uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Patisserie Chez Mikki Gaplamak jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Ölçegler we Gaplama: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Bellikler: Branding, Typography, Pastry, Words, Colors
Önümçilik Tehnologiýasy: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Dizaýn Kynçylygy: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Gözleg: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Ylham: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Taslama Dowamlylygy: This redesign had been applied to Chez Mikki packaging since 2020.
Iş Akymy: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Surat Awtorlary: Hsin-Hui Kuo, Hidetsugu Watanabe