Zhejiang Sci-Tech University tarapyndan Martial Essence In Brew Alkogolly içgi gaby

Zhejiang Sci-Tech University tarapyndan döredilen Martial Essence In Brew Alkogolly içgi gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2024

Martial Essence In Brew Alkogolly içgi gaby

dizaýner: Zhejiang Sci-Tech University

Müşderi: Zhejiang Sci-Tech University

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Martial Essence In Brew Alkogolly içgi gaby hakynda

Gaýnamada Söweş Ruhy — Wenžou şäheriniň Ýongjia etrabyndan çykýan distillirlenen alkogolly içgi bolan Laojiuhan üçin niýetlenen gap dizaýnydyr. Dizaýnda esasy şekil elementi hökmünde ýerli söweş sungaty bolan Fenglin Günorta Ýumrugy ulanylýar. Altyn öwüşginli çyzyklar alty klassiki hereketi çyzýar, önümiň ady bolsa örän täsirli hatdatlyk (kalligrafiýa) bilen ýazylan. Soňky harpyň aşagyndaky damja şekili distillirleme prosesine yşarat edýär. Çüýşe mat gara reňkde bezelen bolup, gapagy bolsa altyn reňkli metaldan ýasalan. Çüýşe we gapak dag hem-de derýa ornamentleri bilen nagyşlanan, bu bolsa oňa sebite mahsus häsiýet berýär hem-de eliň gaýmajak ýaly tutulmagyny üpjün edýär. Çüýşäniň göwrümi 500 millilitr.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Martial Essence In Brew Alkogolly içgi gaby A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Martial Essence In Brew Alkogolly içgi gaby uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Martial Essence In Brew Alkogolly içgi gaby zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Ölçegler we Gaplama: Bottle: 500ml
Bellikler: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Önümçilik Tehnologiýasy: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Dizaýn Kynçylygy: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Gözleg: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Ylham: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Taslama Dowamlylygy: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Iş Akymy: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Topar Agzalary: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang