Olha Takhtarova tarapyndan döredilen Italian Pasta Brand Makarona Gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2024

Italian Pasta Brand Makarona Gaby

dizaýner: Olha Takhtarova

Müşderi: SOTB and D

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

25,650

Tassyklanan Baýrak Ýeňijisi

#160328 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Italian Pasta Brand Makarona Gaby hakynda

Italýan Makarona Markasy, dürli makarona önümleri we souslar üçin niýetlenen gaplama we wizual şahsyýet dizaýnydyr. Çuň gök esas reňk tutuş toplumy birleşdirýär, şol bir wagtyň özünde ýiti mämişi, mercan, mele-gülgüne, ýaşyl we gök öwüşginler tekjede her bir makarona görnüşini biri-birinden tapawutlandyrýar. Altyn Pantone öwüşgini we aşpezi görkezýän gravýurlanan logotip, makarona taýýarlamagyň asyl usullaryna salgylanýar. Bişirmek boýunça görkezmeler we iýmit gymmaty barada maglumatlar her gapda çap edilendir, aýdyň şrift bolsa çalt okamaga ýardam berýär. Gaplamada gaýtadan işlenip bilýän materiallar ulanylýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Italian Pasta Brand Makarona Gaby A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Italian Pasta Brand Makarona Gaby uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Italian Pasta Brand Makarona Gaby zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Ölçegler we Gaplama: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Bellikler: packaging, pasta, Italy, food packaging
Önümçilik Tehnologiýasy: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Dizaýn Kynçylygy: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
Gözleg: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Ylham: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Taslama Dowamlylygy: Dubai, UAE the project began in September 2022 and ended in March 2023
Iş Akymy: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.