Olha Takhtarova tarapyndan Fruit Bar Iýmit Gaplamasy

Olha Takhtarova tarapyndan döredilen Fruit Bar Iýmit Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2024 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirGaplama· 2024

Fruit Bar Iýmit Gaplamasy

dizaýner: Olha Takhtarova

Müşderi: SOTB and D

Gaplama Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

15,963

Tassyklanan Baýrak Ýeňijisi

#160663 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Fruit Bar Iýmit Gaplamasy hakynda

Fruit Bar - tebigy iýmit batonjyklarynyň topary üçin niýetlenen gaplama dizaýnydyr. Iýmitler hiç hili emeli goşundylarsyz, hoz, miwe we tohumlardan taýýarlanýar. Erik, injir, gara erik, hurma we köp miweli görnüşleri öz içine alýan her bir görnüş, 140x130 millimetr ölçegli gaplamada görkezilýär. Gyrmyzy, mämişi, ýaşyl, gök we gyzyl reňklerdäki ýagty gradientler, tekjede görnüşleri biri-birinden tapawutlandyrýar. Suratlandyrylan gahrymanlar her bir miwäni şekillendirip, energiýany we şatlygy beýan edýär. Her bir önüm üçin aýratyn logotip döredilip, ol çalt tanalmagy üpjün edýär hem-de markanyň dostana keşbini emele getirýär.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Fruit Bar Iýmit Gaplamasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Fruit Bar Iýmit Gaplamasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Fruit Bar Iýmit Gaplamasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Ölçegler we Gaplama: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Bellikler: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Önümçilik Tehnologiýasy: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Dizaýn Kynçylygy: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Gözleg: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Ylham: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Taslama Dowamlylygy: Poland. The project began in January 2023 and ended in June 2023
Iş Akymy: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.