China Resources Snow Breweries tarapyndan Ken14 Piwo gaplamasy

China Resources Snow Breweries tarapyndan döredilen Ken14 Piwo gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2025

Ken14 Piwo gaplamasy

dizaýner: China Resources Snow Breweries

Müşderi: China Resources Snow Breweries

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Reňkler

Dizaýn

Ken14 Piwo gaplamasy hakynda

Ken 14 — ýerli arpadan öndürilen piwo üçin döredilen gaplama dizaýnydyr. Dizaýn Hulunbuir sebitiniň arpa meýdanlarynyň tebigy görnüşini abstrakt görnüşde şekillendirýär hem-de ak, ýaşyl we altynsöw reňkleri ulanyp, arpanyň şineden ýetişen döwrüne çenli ösüşini ýada salýar. Ýerleşdiriş we tekst köne hytaý gazetleriniň stiline eýerýär, bu bolsa aňsat okamagy üpjün edýär. Materiallaryň hatarynda ulanylan arpa galyndysyndan öndürilen biologik esasly deri çalşyryjy, dokalmadyk mata, gaýtadan işlenip bilinýän kraft kagyz haltasy we biologik taýdan dargaýan kagyz gutusy bar, olar daşky gurşawy goramagy goldamak maksady bilen saýlanyldy.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Ken14 Piwo gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Ken14 Piwo gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Ken14 Piwo gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Ölçegler we Gaplama: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Bellikler: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Önümçilik Tehnologiýasy: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Dizaýn Kynçylygy: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Gözleg: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Ylham: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Taslama Dowamlylygy: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Iş Akymy: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Topar Agzalary: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu