Chengdu Wanjiazu Technology Co., Ltd tarapyndan Moutai Prince Alkogolly içgi çüýşesiniň gaplama dizaýny

Chengdu Wanjiazu Technology Co., Ltd tarapyndan döredilen Moutai Prince Alkogolly içgi çüýşesiniň gaplama dizaýny dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGaplama· 2025

Moutai Prince Alkogolly içgi çüýşesiniň gaplama dizaýny

dizaýner: Chengdu Wanjiazu Technology Co., Ltd

Müşderi: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Gaplama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Moutai Prince Alkogolly içgi çüýşesiniň gaplama dizaýny hakynda

Moutai Prince — 500 ml göwrümli hytaý spirtli içgisiniň çüýşesi üçin gaplama dizaýnydyr. Çüýşäniň aşaky bölegi egri görnüşini künji kösüginden alýar, ýokarky bölegi bolsa açylan künji gülüni ýatladýar. T şekilli gapak künji gülüniň ýaprak nagyşlaryny bäş durnanyň suraty bilen birleşdirýär. Gapak metal möhürleme (relýef) usuly bilen ýasalyp, jikme-jik üç ölçegli tekstura döredýär. Çüýşäniň aşaky bölegi elde saklamak üçin amatly bolan mahmal tekstura bilen tamamlanýar. Reňk sazlaşygynda bürünç we altyn çaýylan öwüşginler bilen bilelikde nepis sous reňki ulanylýar. Wisteriýa benewşe reňkli fondaky kese ýerleşdirilen bellik altyn reňkli bugdaý başy nagyşlary bilen çarçuwalanandyr.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Moutai Prince Alkogolly içgi çüýşesiniň gaplama dizaýny A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Moutai Prince Alkogolly içgi çüýşesiniň gaplama dizaýny deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Moutai Prince Alkogolly içgi çüýşesiniň gaplama dizaýny güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Ölçegler we Gaplama: A bottle contains 500ml
Bellikler: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Önümçilik Tehnologiýasy: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Dizaýn Kynçylygy: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Gözleg: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Ylham: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Taslama Dowamlylygy: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Iş Akymy: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Topar Agzalary: General Manager and Design Director: Jingan Jia