Heng Luo and Yi Huang tarapyndan Moutai Dream Red Şerap Gaplamasy

Heng Luo and Yi Huang tarapyndan döredilen Moutai Dream Red Şerap Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Platina Baýragy baýragynyň abraýly ýeňijisidir.

PlatinaGaplama· 2025

Moutai Dream Red Şerap Gaplamasy

dizaýner: Heng Luo and Yi Huang

Müşderi: Moutai Industrial Design Center

Gaplama Kategoriýasynda A' Design Award Platina Baýragy Ýeňijisi

958,530

Tassyklanan Baýrak Ýeňijisi

#170889 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Moutai Dream Red Şerap Gaplamasy hakynda

Moutai Dream Red hytaý içgi önümi üçin döredilen gaplama dizaýnydyr. Gaplamanyň ölçegleri 137 x 137 x 360 millimetr bolup, Han dinastiýasynyň laklanan önümlerinden ylham alnan kinowar gyzyl reňki premium görnüş üçin gara reňk bilen utgaşdyrylyp ulanylýar. Illýustrasiýada brendiň maskoty baýramçylyk dabarasynda bulgur göterip görkezilýär. Gurluşda oýma tehnikasy, gyzgyn möhürleme we gaýtadan dikeldilýän ýörite kagyzda ultramelewşe çap etme usuly ulanylýar. Gaplamanyň takmynan 95 göterimi daşky gurşawa zyýansyz we biologik taýdan dargaýan materiallardan ybaratdyr. Dizaýn sowgat, kolleksiýa we banket maksatlary üçin niýetlenendir.

Ykrar etme

A' Design Award Platina Baýragy hakynda

Moutai Dream Red Şerap Gaplamasy A' Design Award Platina Baýragynyň ýeňijisidir; bu hakykatdanam aýratyn, owadan we şöhratly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Platina ýeňijileri dörediji güýjüň keramatlarydyr, aň-paýhas döredijiliginiň çäklerine güwä bolýar we dizaýnerleriniň deňi-taýy ýok hünärmenligini we alymlygyny görkezýär. Bu dizaýnlaryň eýýamyň estetikasyny kesgitleýän, jemgyýetiň abadançylygyna goşant goşýan we sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerini öňe sürýän iň meşhur eserler bolmagy garaşylýar. Moutai Dream Red Şerap Gaplamasy ýokary kämillik derejesini görkezýär we peýdaly, gymmatly aýratynlyklary bilen dünýäni şübhesiz has gowy ýere öwürýär. Moutai Dream Red Şerap Gaplamasy isleglerimizi oýarýan, ylham berýän, höweslendirýän, begendirýän we uly şatlyk döredýän A' Design Award Platina Baýragyny gazanan eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Ölçegler we Gaplama: 137x137x360mm
Bellikler: Moutai, Wine, Chinese Red, Dream, Romance
Önümçilik Tehnologiýasy: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Dizaýn Kynçylygy: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Gözleg: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Ylham: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Taslama Dowamlylygy: Renhuai city, 5 March 2024-19 April 2024
Iş Akymy: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Topar Agzalary: Heng Luo
Yi Huang
Surat Awtorlary: Moutai Industrial Design Center