Mengniu Gaoke Fresh Dairy Products tarapyndan Cny Design For The Year Of The Snake Süýt Gaplamasy

Mengniu Gaoke Fresh Dairy Products tarapyndan döredilen Cny Design For The Year Of The Snake Süýt Gaplamasy dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2025

Cny Design For The Year Of The Snake Süýt Gaplamasy

dizaýner: Mengniu Gaoke Fresh Dairy Products

Müşderi: Mengniu Gaoke Fresh Dairy Products

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

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Dizaýn

Cny Design For The Year Of The Snake Süýt Gaplamasy hakynda

Cny Design For The Year Of The Snake, Hytaýyň Ýylan ýyly mynasybetli döredilen çäkli tiražly süýt gaplama etiketkasydyr. Etiketka iki gatly dury BOPP materialyndan ýasalandyr. Üstki gatlakda üstünlik getirýän geometrik ýylan nagşy şekillendirilendir. Gyrasy galdyrylan gyzyl üçburç burçjagaz üstki gatlagy sypyryp aýyrmaga mümkinçilik berýär we söýgi, baýlyk, kär we synaglar ýaly temalar boýunça gizlin arzuw-dilegleri açyp görkezýär. Sypyrmak hereketi täze süýt içmegi kiçijik bir däbe öwürýär. Lokal gyzgyn möhürleme dizaýna wizual çuňluk goşýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Cny Design For The Year Of The Snake Süýt Gaplamasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Cny Design For The Year Of The Snake Süýt Gaplamasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Cny Design For The Year Of The Snake Süýt Gaplamasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Ölçegler we Gaplama: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Bellikler: Year of the snake, Zodiac, Milk, Packaging,Good luck
Önümçilik Tehnologiýasy: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Dizaýn Kynçylygy: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Gözleg: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Ylham: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Taslama Dowamlylygy: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Iş Akymy: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Topar Agzalary: Design Director: Li Huang
Designer:Shen Jia Ting
Surat Awtorlary: Mengniu Gaoke Fresh Dairy Products