Fumiko Okazeri tarapyndan Wakayama Umeshu Series Esasy Wezipe: Garaly Şeraby

Fumiko Okazeri tarapyndan döredilen Wakayama Umeshu Series Esasy Wezipe: Garaly Şeraby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2026

Wakayama Umeshu Series Esasy Wezipe: Garaly Şeraby

dizaýner: Fumiko Okazeri

Müşderi: fodesign Inc.

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

8,390

Tassyklanan Baýrak Ýeňijisi

#176284 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Wakayama Umeshu Series Esasy Wezipe: Garaly Şeraby hakynda

Kitap Metni: Ýaponiýanyň Wakaýama welaýatyndan hoşboý ysly garaly şeraby we täzeleýji garaly şeraby želesi gelýär. Hytaý däbine esaslanýan medeni alyşma we duşuşyk düşünjesinden ylham alan dizaýn, ýumşak gurluşlar we näzik suratlar arkaly aýratyn ýapon duýgurlygyny beýan edýär. Iki çüýşe ýan-ýana goýlanda, olar erkek bilen aýalyň duşuşyk sahnasyny döredýär — bu gaplama dizaýnynyň içinde ýerleşdirilen pursat. Beýik daglar, deňiz, ummanyň şemaly we ýagty gün şöhlesi bilen bagtyýar Ýaponiýadan sowgat hökmünde, ol uzakdaky Hytaýda şatlykly üýşmeleňlere hemra bolýar.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Wakayama Umeshu Series Esasy Wezipe: Garaly Şeraby A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Wakayama Umeshu Series Esasy Wezipe: Garaly Şeraby uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Wakayama Umeshu Series Esasy Wezipe: Garaly Şeraby zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Ölçegler we Gaplama: Width 60 mm x Depth 60 mm x Height 295 mm
Bellikler: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Önümçilik Tehnologiýasy: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Dizaýn Kynçylygy: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Gözleg: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Ylham: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Taslama Dowamlylygy: It was exported and sold in Hangzhou, China in November 2022.
Iş Akymy: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Surat Awtorlary: Illustrator Yuri Mizutani