Dheeraj Bangur tarapyndan Wellkaya Esasy Wezipe: Kösükli Ösümlik Kökeleri

Dheeraj Bangur tarapyndan döredilen Wellkaya Esasy Wezipe: Kösükli Ösümlik Kökeleri dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçGaplama· 2026

Wellkaya Esasy Wezipe: Kösükli Ösümlik Kökeleri

dizaýner: Dheeraj Bangur

Müşderi: Brandsthan

Gaplama Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Wellkaya Esasy Wezipe: Kösükli Ösümlik Kökeleri hakynda

Kitap Teksti: Gaplama ulgamy aýdyň tipografiki iýerarhiýa we tertipleşdirilen maglumat düzülişi arkaly ösümlikleriň işleýiş peýdalaryny habar berýär. Üç görnüş dolandyrylýan reň kodlamasyny, yzygiderli tor deňleşdirmesini we çalt tanamak üçin gysgaça nyşanlary ulanyp tapawutlandyrylýar. Köne botaniki oýma nagyşlar däp bolan ösümlik bilimlerine salgylanýar, ýönekeýleşdirilen düzümler bolsa söwda gurşawlarynda okalgylylygy saklaýar. Çäklendirilen jikme-jiklik aýdyňlygy we yzygiderliligi goldaýar. Dizaýn medeni salgylanmalary häzirki zaman gurluşy bilen deňagramlaşdyryp, okalgylylygy we tapawutlandyrmany üpjün edýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Wellkaya Esasy Wezipe: Kösükli Ösümlik Kökeleri A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Wellkaya Esasy Wezipe: Kösükli Ösümlik Kökeleri uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Wellkaya Esasy Wezipe: Kösükli Ösümlik Kökeleri zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Ölçegler we Gaplama: 174 mm x 60 mm x 198 mm
Bellikler: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Önümçilik Tehnologiýasy: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Dizaýn Kynçylygy: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Gözleg: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Ylham: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Taslama Dowamlylygy: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Iş Akymy: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.