Xiang Qian, Deng Zhehao and Yao Wenliang tarapyndan Pony Pack Tea Çaý Sowgat Gutusynyň Gaby

Xiang Qian, Deng Zhehao and Yao Wenliang tarapyndan döredilen Pony Pack Tea Çaý Sowgat Gutusynyň Gaby dizaýny Gaplama Dizaýny Bäsleşik Kategoriýasynda 2020 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşGaplama· 2020

Pony Pack Tea Çaý Sowgat Gutusynyň Gaby

dizaýner: Xiang Qian, Deng Zhehao and Yao Wenliang

Müşderi: Rufy Design

Gaplama Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

22,865

Tassyklanan Baýrak Ýeňijisi

#87642 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Pony Pack Tea Çaý Sowgat Gutusynyň Gaby hakynda

Pony Pack Tea premium çaý üçin döredilen sowgat gaplamasy dizaýnydyr. Bu düşünje çaý öndürmegiň uzak taryhyna esaslanýar, munda däp bolan usullar goralyp saklanýar we häzirki zaman önümçilik dolandyryşy bilen utgaşdyrylýar. Dürli döwürleriň ýazuw usullarynda ýazylan hytaý harplary üstünde gatma-gat ýerleşdirilip, wagtyň dowamynda geçirilen hili beýan edýär. Toplum guty we berkidiji tanap düwünli mata haltadan ybarat. Ýönekeý gurluşly kagyz ulanylyp, ekran çap etme, bürünçleme we relýef nagyş bezegleri edilendir. Görnüşleri çaý sütünlerini we çaý keklerini ýatladýar.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Pony Pack Tea Çaý Sowgat Gutusynyň Gaby A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Pony Pack Tea Çaý Sowgat Gutusynyň Gaby ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Pony Pack Tea Çaý Sowgat Gutusynyň Gaby köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Ölçegler we Gaplama: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Bellikler: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Önümçilik Tehnologiýasy: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Dizaýn Kynçylygy: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Gözleg: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Ylham: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Taslama Dowamlylygy: 2017-2017.9 changsha, hunan province, China
Iş Akymy: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Topar Agzalary: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Surat Awtorlary: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。