Akbank ATM Primary Function: Interface ng Automated Teller Machine ni Akbank T.A.S

Ang disenyo na Akbank ATM Primary Function: Interface ng Automated Teller Machine ni Akbank T.A.S ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Interface, Interaksyon at Karanasan ng Gumagamit.

PilakInterface· 2021

Akbank ATM Primary Function: Interface ng Automated Teller Machine

ni Akbank T.A.S

Kliyente: Akbank

Nagwagi ng A' Design Award na Pilak sa Kategoryang Interface

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Mga Kulay

Ang Disenyo

Tungkol sa Akbank ATM Primary Function: Interface ng Automated Teller Machine

Ang Akbank ATM ay isang web-based na interface na dinisenyo para sa mga automated teller machine. Ipinapakita ang interface sa mga screen na 1024 by 768 pixels at sumusuporta sa ilang wika, kabilang ang English, German, Russian at French. Isang personalized na dashboard ang naghaharap ng nilalaman batay sa mga pattern ng gawi ng user at mga modelo ng desisyong pinansyal. Ang simpleng mga layout at malinaw na impormasyon ay tumutulong sa mga user na sundan ang bawat hakbang. Ang mobile-like na pamamaraan ay gumagamit ng pamilyar na mga interaksyon, at ang karaniwang transaksyon ay tumatagal ng humigit-kumulang sampung segundong mas maikli kaysa dati.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Akbank ATM Primary Function: Interface ng Automated Teller Machine ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Akbank ATM Primary Function: Interface ng Automated Teller Machine ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Akbank ATM Primary Function: Interface ng Automated Teller Machine ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Mga Sukat at Packaging: 1024px X 768px screens within an Automated-Teller-Machine device
Mga Tag: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Teknolohiya sa Produksyon: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Hamon sa Disenyo: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Pananaliksik: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Inspirasyon: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Tagal ng Proyekto: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Daloy ng Operasyon: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Mga Patent: Copyrights belong to Akbank T.A.Ş, 2020.
Mga Miyembro ng Koponan: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Mga Credit ng Larawan: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020