Action Means Everything Ang Campaign Poster ni Hsiao-Wen Hu

Ang disenyo na Action Means Everything Ang Campaign Poster ni Hsiao-Wen Hu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2021

Action Means Everything Ang Campaign Poster

ni Hsiao-Wen Hu

Kliyente: Hsiao-Wen Hu

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

42,241

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #114235

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Action Means Everything Ang Campaign Poster

Ang panukalang kampanyang ito ay nagsusulong ng kahalagahan ng mga aksyon kaysa sa mga walang laman na pangako, naglalayong mapansin ng mga tao ang mga pagbabago at empowerment na dala ng aktibong pakikilahok. Ito ay isang self-initiated project na nagsisilbing personal na paalala ng taga-disenyo ng kahalagahan ng pagkilos, pati na rin ang tugon sa kilusang panlipunan sa panahong iyon.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Action Means Everything Ang Campaign Poster ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Action Means Everything Ang Campaign Poster ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Action Means Everything Ang Campaign Poster ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Mga Sukat at Packaging: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Mga Tag: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Teknolohiya sa Produksyon: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Hamon sa Disenyo: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Inspirasyon: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Daloy ng Operasyon: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

Basahin ang Press Release

Naka-sponsor