Ang disenyo na 87MM Brand Story Disenyo ng Libro ni Sunghoon Kim ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Nakalimbag at Nailathalang Medya.

PilakLimbag· 2022

87MM Brand Story Disenyo ng Libro

ni Sunghoon Kim

Kliyente: 87mm

Nagwagi ng A' Design Award na Pilak sa Kategoryang Limbag

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Mga Kulay

Ang Disenyo

Tungkol sa 87MM Brand Story Disenyo ng Libro

Ang 87MM ay isang kilalang fashion brand sa Korea na lumilikha ng pang-araw-araw na kultura sa pamamagitan ng panlasa at talino. Mula nang ilunsad noong 2011, ito ay idinisenyo upang ikuwento ang kasaysayan ng nakaraang dekada sa publiko na mahilig sa 87MM sa pamamagitan ng Moment by Moment, We Say No Concept But Good Sense, isang brand na may 10 taong rekord. Magsisilbi ito upang makipag-ugnayan nang mas malapit sa kabataang publikong Koreano na mahilig at masigasig sa 87MM sa pamamagitan ng kuwento ng dalawang tagapagtatag at ng brand story ng 87MM.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang 87MM Brand Story Disenyo ng Libro ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang 87MM Brand Story Disenyo ng Libro ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang 87MM Brand Story Disenyo ng Libro ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Mga Sukat at Packaging: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Mga Tag: 87MM, brand book, book, design, editorial, graphic, typography
Teknolohiya sa Produksyon: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Hamon sa Disenyo: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Pananaliksik: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspirasyon: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Tagal ng Proyekto: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Daloy ng Operasyon: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Mga Miyembro ng Koponan: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Mga Credit ng Larawan: 87MM