Kuwasawa Design School 2022 Guidebook ni Kazune Watanabe

Ang disenyo na Kuwasawa Design School 2022 Guidebook ni Kazune Watanabe ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Nakalimbag at Nailathalang Medya.

PilakLimbag· 2023

Kuwasawa Design School 2022 Guidebook

ni Kazune Watanabe

Kliyente: Kuwasawa Design School

Nagwagi ng A' Design Award na Pilak sa Kategoryang Limbag

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Ang Disenyo

Tungkol sa Kuwasawa Design School 2022 Guidebook

School guide para sa Kuwasawa Design School, ang unang design school sa Japan. Sa mga nakalipas na taon, dumarami ang online na komunikasyon, at nagiging malabo ang linya sa pagitan ng realidad at virtual. Sa ganoong sitwasyon, hinabol ng koponan ng disenyo ang posibilidad ng disenyo sa pamamagitan ng pagpapahayag ng kinikilala bilang digital na may analog (papel at print). Sa unang tingin, parang ordinaryong libro, pero gumagana ang animation kapag nabunot. Ang guidebook ay nahahati sa magkakahiwalay na volume upang masiyahan ang mga tao sa iba't ibang paraan. Nilalayon nila ang isang digital expression gamit ang typography.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Kuwasawa Design School 2022 Guidebook ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Kuwasawa Design School 2022 Guidebook ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Kuwasawa Design School 2022 Guidebook ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Mga Sukat at Packaging: Dimensions Width:182mm x Height:257mm x Depth:25mm
Mga Tag: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Teknolohiya sa Produksyon: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Hamon sa Disenyo: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Pananaliksik: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspirasyon: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Tagal ng Proyekto: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Daloy ng Operasyon: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.