Ang disenyo na RE MAX Daelim Brochure Kit ni Sang Ryu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Nakalimbag at Nailathalang Medya.

BronseLimbag· 2024

RE MAX Daelim Brochure Kit

ni Sang Ryu

Kliyente: RE/MAX Daelim

Nagwagi ng A' Design Award na Bronse sa Kategoryang Limbag

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Ang Disenyo

Tungkol sa RE MAX Daelim Brochure Kit

Ang brochure kit ay dinisenyo para sa RE MAX Daelim, isang bagong franchisee ng internasyonal na real estate franchise, Real Estate Maximums (RE MAX), sa Timog Korea. Kasama nito ang mga bilingguwal na edisyon sa Korean at Ingles at isang file folder para sa pagtataguyod ng mga aktibidad sa pagbebenta ng mga realtor sa mga potensyal na kliyente. Inspirado sa pakikipagtulungan sa mga realtor, pinangasiwaan ng designer ang komunikasyon ng brand para sa mga produkto ng franchisee upang imarketa ang kanilang mga serbisyo at pagganap. Ang brochure ay naglalaman ng impormatibong nilalaman, habang ang file folder ay naglalaman ng mga dokumento sa pagbebenta upang mapadali ang konsultasyon ng kliyente.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang RE MAX Daelim Brochure Kit ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang RE MAX Daelim Brochure Kit ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang RE MAX Daelim Brochure Kit ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Mga Sukat at Packaging: 210 x 297 mm
Mga Tag: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Teknolohiya sa Produksyon: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Hamon sa Disenyo: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Pananaliksik: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspirasyon: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Tagal ng Proyekto: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Daloy ng Operasyon: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.