Modern Odyssey Instalasyon ng Eksibisyon ni Hong Kong Trade Development Council

Ang disenyo na Modern Odyssey Instalasyon ng Eksibisyon ni Hong Kong Trade Development Council ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Interyor na Espasyo at Eksibisyon.

BronseInteryor· 2020

Modern Odyssey Instalasyon ng Eksibisyon

ni Hong Kong Trade Development Council

Kliyente: Hong Kong Trade Development Council

Nagwagi ng A' Design Award na Bronse sa Kategoryang Interyor

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Ang Disenyo

Tungkol sa Modern Odyssey Instalasyon ng Eksibisyon

Ang Modern Odyssey ay isang set ng mga instalasyon ng eksibisyon na idinisenyo para sa foyer at mga pasukan ng bulwagan ng isang jewellery trade show sa Hong Kong. Ang tema ay hinango mula sa sinaunang mitolohiyang Griyego, at ang bawat instalasyon ay tumutukoy sa isang diyos o diyosa, tulad ni Zeus, Poseidon, Hera, Apollo, Artemis, o Athena. Ginamitan ito ng mga alegorikal na palatandaan sa halip na direktang paglalarawan. Ang mga dingding at haligi ay binuo mula sa magaan na metal frame na binalot ng translucent graphic mesh at inilawan mula sa likuran. Ang mga bespoke props, lighting, at tunog ang kumukumpleto sa bawat espasyo. Ang magaan na sistema ay nagbibigay-daan sa pag-aasembol sa loob lamang ng tatlong araw.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Modern Odyssey Instalasyon ng Eksibisyon ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Modern Odyssey Instalasyon ng Eksibisyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Modern Odyssey Instalasyon ng Eksibisyon ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The event organiser for the 2019 Hong Kong International Jewellery Show required an overall image uplift to envelop the various allocated spaces. Areas such as the main foyer and various entrances into the specialised jewellery halls were offered to a new design. A concept called Modern Odyssey was developed using allegories from ancient Greek mythology was developed to decorate these areas. Besides this, only 3 days were permitted for the onsite setup.
Mga Sukat at Packaging: The venue’s main entrance mesh arch was 17m wide x 5m high, inside the Zeus shrine installation with LED waterfall at the foyer sat 50m2 x 4.5m high. The following entrance treatment designs inside the venue were constructed with similar specification. All walls and columns were built using a lightweight metal framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED were used to produce various ambient allegoric installations.
Mga Tag: Trade, Hong Kong, Jewellery, Greek Mythology, Modern Odyssey, Installation, Space, Exhibition, Design, Organiser, Show
Teknolohiya sa Produksyon: All the walls and columns were built using a lightweight metallic framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED and in some areas ambient soundtrack was used to produce the various allegorical installations in the spaces. All the production had to be tested offsite before the final onsite construction. This was due to the very tight 3 days allowance for the onsite installation.
Hamon sa Disenyo: Once the concept direction was set, the challenge was to research the fascinating stories from ancient Greek mythology. It was then that a hierarchal approach was used to build the visitors journey throughout the whole exhibition. Firstly, with Zeus at the foyer then followed by the entrance treatments into the specialised halls using the other deities and so forth. Another challenge was the short move in time, therefore all the material specification had to be lightweight and easily assembled.
Pananaliksik: The research for the Modern Odyssey concept started as a study on various civilization, folklores and cultural beliefs that were influential to past jewellery design. From this research, ancient Greek mythology was chosen due to its array of multifaceted characters and symbolisms. It provided plenty of material to curate a journey at the venue as an overarching theme. This led to the idea of allegorical installations to developed the space instead of showing the actual Greek god.
Inspirasyon: Inspiration for the concept of Modern Odyssey derived from studying various affluent cultural beliefs that had influenced past jewellery design. From this, ancient Greek mythology was most apt due to its array of complex characters and symbolisms. It provided plenty of scopes to curate the physical spaces using allegories as clues rather than show the referred Greek deity. As such, each installation was unique to its central character such as Zeus, Poseidon, Hera, Apollo, Artemis to Athena etc.
Tagal ng Proyekto: The project duration was 3 months from the initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 5 days starting from the 28th of February to the 4th of March 2019.
Daloy ng Operasyon: The flow was designed in chronological order related to the theme Modern Odyssey. Various allegorical installations were created in reference to the Greek deities. Starting with the translation of Zeus at the main foyer as a welcome installation. Then moving to Poseidon, Hera, Apollo, Artemis and Athena being represented at the other entrance areas within the venue.