The Passion of the Card Leadlight Series Ang Pagsulong Sa Sarili ni Rebecca Burt

Ang disenyo na The Passion of the Card Leadlight Series Ang Pagsulong Sa Sarili ni Rebecca Burt ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2020

The Passion of the Card Leadlight Series Ang Pagsulong Sa Sarili

ni Rebecca Burt

Kliyente: Flexicon

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa The Passion of the Card Leadlight Series Ang Pagsulong Sa Sarili

Ang mga bintana ng baso na salamin ay maganda kapag backlit ng araw at din ng isang natatanging paraan upang maipakita ang disenyo at proseso ng pag-print na ito. Ang mga negosyong negosyong ito ay halos ginawa ng kamay. Ang naka-print na screen ng sutla sa isang malinaw na plastik na stock at pagkatapos ay tuyo ang isang kulay nang sabay-sabay. Ang mga malinaw na lugar ay ginagamot bilang isang kulay ng pag-unlock ng buong potensyal ng disenyo ng stock. Ang isang pearlescent seal at overgloss ng UV ay nakumpleto ang proseso at lumikha ng mga sopistikadong epekto. Ang disenyo ay talagang dumating sa buhay kapag ang mga kard ay gaganapin sa isang window.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang The Passion of the Card Leadlight Series Ang Pagsulong Sa Sarili ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang The Passion of the Card Leadlight Series Ang Pagsulong Sa Sarili ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang The Passion of the Card Leadlight Series Ang Pagsulong Sa Sarili ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Mga Sukat at Packaging: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Mga Tag: Brand Identity, Business Card, Screenprinting, Graphic Design
Teknolohiya sa Produksyon: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Hamon sa Disenyo: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Pananaliksik: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspirasyon: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Tagal ng Proyekto: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Daloy ng Operasyon: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Mga Miyembro ng Koponan: Evan Reiman.
Mga Credit ng Larawan: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography