Centrick tarafından tasarlanan Lifelong Online E-ticaret Web Sitesi

Centrick tarafından tasarlanan Lifelong Online E-ticaret Web Sitesi, Web Sitesi ve Web Tasarımı Yarışma Kategorisinde son derece prestijli 2021 A' Design Award Gümüş Ödülü ödülünün saygın bir kazananıdır.

GümüşWeb· 2021

Lifelong Online E-ticaret Web Sitesi

tasarımcı: Centrick

Müşteri: Lifelong Online

Web Kategorisinde A' Design Award Gümüş Ödülü Kazananı

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Siteyi Ziyaret Et A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Lifelong Online E-ticaret Web Sitesi Hakkında

Lifelong Online, yüksek değerli tüketici ürünlerinin tanıtımı ve satışı için oluşturulmuş bir e-ticaret web sitesidir. Tasarım, minimal bir görsel dil izler; ana navigasyon, ikincil navigasyon ve kayan bilgi şeritleri, web içeriğinin okunmasında kullanılan F biçimli desen boyunca konumlandırılmıştır. Kategori etiketleri ve filtreler, her koleksiyonu açıklayan çok katmanlı bir ızgara sistemi olarak yeniden tasarlanmıştır. Karuseller ürün özelliklerini öne çıkarır, kayan şeritler ise bilgiyi hızla iletir. Ferah boşluklar ve basitleştirilmiş bilgi mimarisi görsel karmaşayı azaltarak daha hızlı satın alma kararlarını destekler.

Tanınırlık

A' Design Award Gümüş Ödülü Hakkında

Lifelong Online E-ticaret Web Sitesi, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Lifelong Online E-ticaret Web Sitesi, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Lifelong Online E-ticaret Web Sitesi, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: Centrick simplified architecture, balanced aesthetics with speed, added invention to engineer this online experience. Research proves content is consumed at amazing speeds in an "F" pattern. Important information was placed along this pattern to drive conversions. Tickers used to rapidly convey information were built into this platform. Filters re-engineered for navigation to educate and enhance user experience. A singular visual language ensured ease, efficiency and scalability.
Boyutlar ve Ambalaj: Shopify was the chosen platform. So, collections had to be re-engineered. Category tags and filters were redesigned as a multi-grid system to educate the offering of each collection. Product features drive sales. Carousels were reconstructed to showcase features, a first on this platform. Tickers, another first, were integrated to deliver efficiency and seamless communication. A clean and minimal visual style ensured aesthetics and speed, allowing the team to capture 300 shots in 32 hours.
Etiketler: User Experience, User Interface design, Human Centrick Design, Behaviour Design
Üretim Teknolojisi: It started with Centrick's obsession to make things look good, thus perform better. The design revolved around the philosophy "Minimal Maximal". Minimal in style, maximum in function. How a site is organised, dramatically affects how a customer feels. The information architecture minimised information overload, easing customer decisions. Clutter leads to fatigue, so space was used as a resting place for the eye. The 3 second rule of e-commerce was not just respected, but built around.
Tasarım Zorluğu: The hardest challenge was creating a visual style that aided rapid production of assets while retaining the aesthetic value of the website. It needed a system to reduce time, cost, bringing expandability and scalability to match ease and creativity. Shopify was restrictive. It needed invention across interfaces. During a lockdown 130 products had to be catalogued in 32 hours. It required logistic planning of a whole other level. Centrick had to be uncompromising in design and engineering.
Araştırma: Human Study was the foundation of our research methodology. They used tools like ethnography on site, retail observation, purchase decision hierarchy and mystery shopping experiments. Results proved Indian online shoppers seek value in each purchase. E-commerce sites tend to build a lot of clutter to resemble neighbourhood markets. But, this failed to find a sweet spot with online audiences. This endorsed the design philosophy "Minimal Maximal" which cleared the clutter to power sales.
İlham: To create this new online destination, Centrick studied human behaviour in the offline world and sought inspiration from it. In crowded market places, retention time and engagement was particularly low. Beautiful spaces seemed to better engage audiences, increase their time spent with products and thus boosted sales. However these designed spaces were synonymous with luxury and big ticket items. Centrick found a gap and bridged it. The team took inspiration from beautifully designed showrooms and coupled it with the offerings of a market place. The result was an online destination that showcased high value products in an aesthetically pleasing environment.

Given that such websites have 3 seconds before potential customers turn their backs and walk away without learning about the brand or what's on offer, this design principle changed the way e-commerce and online marketplaces were thought and designed in India.
Proje Süresi: The project started on 15 May 2020 and taken live on 14th July 2020. This included photography of over 130 products in 32 hours and during India's harshest lockdown. The centre for design was in Mumbai. Coding and Development was in Nasik. The brand was based in Delhi.
İşleyiş Akışı: Core navigation, secondary navigation and tickers were made to follow the “F” shaped pattern for reading web content. Care, a single click for service, extending warranties and tutorials, was placed at its very edge. They pushed the standards of Shopify and enhanced its fundamental components. They changed the construction of collections into eye catching multi grid systems. Their collective obsession to simplify and create efficient and responsive design was at the core of this website.
Ekip Üyeleri: Roy Menezes
Yash Chauhan
Zara Daruwalla
Malavika Shah
Anamta Shaikh