Tiger Pan tomonidan Jianlibao Wepop Asosiy vazifa: Ichimlik qadoqlash

Tiger Pan tomonidan yaratilgan Jianlibao Wepop Asosiy vazifa: Ichimlik qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2020

Jianlibao Wepop Asosiy vazifa: Ichimlik qadoqlash

muallif: Tiger Pan

Mijoz: Jianlibao

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Jianlibao Wepop Asosiy vazifa: Ichimlik qadoqlash haqida

Wepop — shakarsiz mevali gazlangan suv uchun mo'ljallangan qadoqlashdir. PET shishasi yuqoriga tomon torayib boradigan sodda shaklga ega. Ipak-ekran mat plyonka sirtga barqaror ushlash va yumshoq his bag'ishlaydi. Shrift piksel effektidan foydalanadi, har bir belgi esa qurilish bloklari vazifasini bajaradigan alohida chiziqlarga bo'lingan. Mevalar pop-art uslubida tasvirlangan bo'lib, yuqori tozalikdagi kontrast ranglar to'rtta ta'mni ajratib turadi. Qadoqlash yosh iste'molchilarga sog'lom ichimlikni taqdim etishga qaratilgan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Jianlibao Wepop Asosiy vazifa: Ichimlik qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Jianlibao Wepop Asosiy vazifa: Ichimlik qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Jianlibao Wepop Asosiy vazifa: Ichimlik qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
O'lchamlar va qadoqlash: Diameter 67.5mm
Height 213mm
Teglar: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Ishlab chiqarish texnologiyasi: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Dizayn muammosi: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Tadqiqot: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Ilhom: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Loyiha muddati: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Ish jarayoni: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Jamoa a'zolari: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie