China Resources Snow Breweries tomonidan Nong Li Pivo qadoqlash dizayni

China Resources Snow Breweries tomonidan yaratilgan Nong Li Pivo qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Platina Mukofoti mukofotining yuqori baholangan g'olibidir.

PlatinaQadoqlash· 2025

Nong Li Pivo qadoqlash dizayni

muallif: China Resources Snow Breweries

Mijoz: China Resources Snow Breweries

Qadoqlash toifasida A' Design Award Platina Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Nong Li Pivo qadoqlash dizayni haqida

Nong Li — qadimgi Xitoyning Yangshao madaniyatidan ilhomlangan pivo qadoqlash dizaynidir. Shishaning shakli o'sha qadimiy madaniyatda spirtli ichimlik idishi sifatida ishlatilgan, salamandr baliq naqshli sopol idish bo'lmish Shuang Er Ni Yu asosida yaratilgan. Qora sopol hunarmandchiligi an'anaviy shisha shakli bilan uyg'unlashtirilgan bo'lib, to'q rang pivoni yorug'lik va harorat o'zgarishlaridan himoya qiladi. Geometrik naqshlar vizual jozibadorlik qo'shadi va idishni mustahkam ushlashni ta'minlaydi. Qopqoqda qadimgi Xitoy qadah so'zi marosimining to'rt bosqichi tasvirlangan: tatib ko'rish, taklif qilish, javob berish va javoban taklif qilish.

Tan olinish

A' Design Award Platina Mukofoti haqida

Nong Li Pivo qadoqlash dizayni A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. Nong Li Pivo qadoqlash dizayni yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. Nong Li Pivo qadoqlash dizayni istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
O'lchamlar va qadoqlash: product dimensions, 355 mm x 355 mm x 120 mm
Teglar: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Ishlab chiqarish texnologiyasi: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Dizayn muammosi: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Tadqiqot: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Ilhom: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Loyiha muddati: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Ish jarayoni: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Jamoa a'zolari: Qiguang Li, Celine Zhou, Yan Yang